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For the seventh consecutive year, ESPN provided live coverage of the NBA Draft Thursday, June 25, at 7 p.m. ET from the WaMu Theater at Madison Square Garden in New York. ESPN’s NBA Draft telecast was available in high definition – for the first time – on ESPN HD. Read more... |
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NBA Finals Game 5 Dominates Night in Prime TimeThe NBA Finals Game 5 – which saw the Los Angeles Lakers win the world championship, defeating the Orlando Magic 99-86 – dominated the night for ABC in prime time. Read more... | NBA Finals Continue to Deliver for ABC |
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NBA Finals Game 3 Delivers Night’s Top BroadcastThe NBA Finals continue to deliver for ABC, as Game 3 registered the most viewers of any show on television last night. All three broadcasts of The Finals have been the most-watched show on television each evening and are TV’s most-viewed programs thus far in June. Read more... |
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ABC's Coverage of NBA Finals Games 1 and 2 Dominate Prime TimeGame 2 of The NBA Finals on ABC was seen by the most viewers of any show on television last night, four percent more than Game 2 a year ago, 64% higher than Game 2 in 2007 and the second highest in ABC’s current seven-year history with the NBA. The game saw the Los Angeles Lakers defeat the Orlando Magic 101-96 in overtime to take a 2-0 in the best-of-seven championship series. Read more... |
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NBA Finals Game 2 on ABC Leads All Networks for Big Sunday WinABC "won the night" among all networks with its coverage of Game 1 of The NBA Finals, dominating its competition by averaging more viewers and adults than any other show. Despite the lopsided nature of the game, as the Los Angeles Lakers defeated the Orlando Magic by 25 points (100-75), ABC handily beat its nearest competitors in prime time by 2.8 million viewers (10.1 million vs. 7.3 million – CBS) and by 71% in Adults 18-49 (4.1 vs. 2.4– Fox). Read more... |
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ESPNDB Debuts NBA Finals “Living History” Audio InterviewsESPNDB, the in-development sports information archive and encyclopedia-style content database, is bringing fans its second content package focused on the NBA Finals. The package is highlighted by “ESPNDB Living History” original audio interviews with more than 20 NBA Finals stars and legends, sharing an oral history of their NBA Finals experiences and stories. |
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2009 NBA Playoffs – ESPN’s Highest-Rated & Most-Viewed EverESPN’s coverage of the 2009 NBA Playoffs averaged a 3.7 rating, representing 3,594,000 households and 4,893,000 viewers (P2+), the network’s highest-rated and most-viewed NBA postseason ever. ESPN set the new record for the second consecutive season, besting last year’s 3.3 rating, 3,149,000 households and 4,100,000 viewers. Read more... |
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ESPN and EA Sports™ Launch Two New Virtual GraphicsESPN and EA SPORTS™ have launched two new virtual graphic applications in time for the NBA Western Conference Finals. The NBA Virtual Player Card and the EA SPORTS Virtual Playbook allow ESPN’s commentators to have greater interaction with realistic-looking, virtual players as they breakdown highlights and pivotal player match-ups. Both applications will deliver an “augmented reality” that provides realistic interaction in a studio setting. Read more... |
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Nuggets/Lakers Game 4 – Most-Viewed NBA Game Ever on CableESPN’s exclusive telecast of the NBA Western Conference Finals Game 4 between the Los Angeles Lakers and the Denver Nuggets Monday, May 25, at 9 p.m. ET earned a 6.9 rating, representing an average of 6,746,000 households and 9,883,000 viewers (P2+) to become the most-viewed NBA game ever on cable (among viewers). The telecast was the most-viewed program this year on cable. It also became ESPN’s most-viewed basketball game ever (college or pro), surpassing last week’s mark (Game 1, May 19 – 7,352,000 viewers). Read more... |
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ESPN's Multimedia NBA Finals Marketing Campaign Launched May 25ESPN’s 2009 NBA Finals multimedia marketing campaign -- a continuation of the “Where Will Amazing Happen This Year?” theme -- launched Monday, May 25, rolling out over the course of two weeks. Aimed at reminding sports fans of great moments and players from NBA Finals past and present to elevate the drama and excitement of the 2009 Finals, the campaign developed by ESPN, the NBA and Goodby, Silverstein and Partners, will have extensive digital and out-of-home executions in addition to TV, radio, and print support. Read more... |
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Nuggets/Lakers Game 1 – ESPN’s Most-Viewed Basketball Telecast EverESPN’s telecast of the NBA Western Conference Finals Game 1 between the Denver Nuggets and Los Angeles Lakers Tuesday, May 19, at 9 p.m. ET earned a 5.8 rating, representing an average of 5,688,000 household impressions and 8,085,000 viewers (P2+) to become the network’s most-viewed basketball game ever (college or pro). This breaks the record set just last week – 5,306,000 households and 7,352,000 viewers for Houston/Los Angeles, Game 6 of the 2009 Western Conference Semifinals (May 14). Read more... |
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Lakers/Rockets Game 6 – ESPN’s Most-Viewed Basketball Telecast EverESPN’s telecast of the NBA Conference Semifinal Game 6 between the Los Angeles Lakers and Houston Rockets Thursday, May 14, at 9:30 p.m. ET earned a 5.4 rating representing an average of 5,306,000 household impressions and 7,352,000 viewers (P2+) to become the network’s most-viewed basketball game ever. The previous record audience was 4,990,000 households and 6,602,000 viewers for Miami/Detroit, Game 6 of the 2006 Eastern Conference Finals (May 31). Read more... |
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Record Audience for ESPN’s Lakers/Rockets TelecastESPN’s telecast of the NBA Conference Semifinal Game 3 between the Los Angeles Lakers and Houston Rockets Friday, May 8, at 9:30 p.m. earned a 4.5 rating representing an average of 4,432,000 household impressions and 5,952,000 viewers (P2+) to become the most-viewed conference semifinal game ever on the network. The telecast was the network’s highest-rated and most-viewed program in the calendar year (since December 30, 2008). Read more... |
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Daily ESPN.com NBA Playoff Chats ContinueESPN.com continues to provide daily chats with NBA guests throughout the playoffs. Recent guests: Philadelphia’s Thaddeus Young, Dallas’ JJ Barea, Minnesota’s Kevin Love and former NBA players Buck Williams, Ron Harper, George Gervin and Dee Brown. |
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NBA Audience Growth Across ESPN PlatformsESPN’s coverage of the 2008-09 NBA regular season demonstrated impressive audience growth across multimedia platforms, including a 16 percent increase in viewership on ABC (an average of 3,684,000 viewers for 18 broadcasts this season; 3,175,000 for 19 broadcasts last year). Read more... |
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NBA Playoff Push Vignettes Airing on ESPNESPN and ABC have begun airing NBA Playoff Push vignettes tracking some of the teams making their run towards the postseason. The ESPN-produced, 30-second sports are running at halftime of ESPN and ABC games, along with NBA studio programming. The vignettes are available under the Video-Multimedia section. |
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ESPN Analysts Project NBA Playoff ContendersAnalysts Jon Barry, Avery Johnson and Tim Legler broke down the Eastern and Western Conference Playoff contenders. Barry and Johnson (click image for analysis) ranked the top three contenders in the Eastern Conference, predicted a few surprise teams come playoff time, and evaluated the top impact players over the remainder of the regular season. Read more... |
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