ESPN Acquires Scrum.com From Scrum Limited

ESPN Continues to Expand its Global On-line Business through the Acquisition of Scrum.com – The Perfect Pitch for Rugby

LONDON – ESPN today announced the acquisition of scrum.com - a leading rugby news, scores and information portal. Launched in 1997, scrum.com has established a strong and growing presence among worldwide rugby fans.

“Rugby has a global fan base,” said Russell Wolff, ESPN Executive Vice President and Managing Director, ESPN International. “This acquisition complements our coverage of rugby across our other platforms in key territories, and is a natural next step for us following our acquisition of cricinfo.com in June and the launch of French, German, Spanish and Italian versions of ESPNsoccernet.com. Serving sports fans online around the world is clearly a focus of ours.”

Lynne Frank, Managing Director of ESPN, Europe, Middle East and Africa, said: “We now offer sports fans world-class online coverage of the top three sports in many of our markets. We are particularly delighted that scrum.com joins ESPN prior to this year’s Rugby World Cup. In Europe, rugby fans will also be able to watch all the best games from the previous Rugby World Cups on ESPN Classic.”

ESPN has an expansive agreement with the European Rugby Cup as exclusive telecaster of the Heineken Cup through 2010 in Latin America, Australia, New Zealand, the Middle East and North Africa. ESPN will air the 2007 and 2011 IRB Rugby World Cup throughout Latin America including exclusive coverage in Argentina, Chile, Uruguay, and Paraguay.

Paul McFarland, Managing Director of Scrum Ltd, added, “ESPN has been a leader in sports media and an innovator in online sports content for years. I am convinced that ESPN is the right place to take scrum.com to its next stage of development.”

ESPN’s digital media initiatives combine to deliver an industry-leading combination of live and on-demand sports events; up-to-the-minute sports news and information; scores, statistics and analysis; extensive on-demand and downloadable video and audio programming; fantasy sports, and video games across Web, mobile and other non-linear platforms.

ESPN Digital media properties are leading sports destinations: online- (ESPN.com); mobile (wireless Web sports site mobile.espn.com); radio (the most listened-to online sports radio destination ESPNRadio.com); the leading soccer and cricket news and information sites (ESPNsoccernet.com and Cricinfo); fantasy games that are played by millions of fans each year; one of the most successful premium content services on the Web (ESPN Insider); the most downloaded sports content on the iTunes Store, and a one-of-a-kind in-game content integration platform appearing in many of the most popular sports video games.

- International07 -