Katina Arnold, vice president, corporate communications, oversees communications for ESPN’s business initiatives, including affiliate sales and marketing, national advertising sales, research, ESPN Deportes, international– which includes 26 television networks and multiple platforms worldwide – and ESPN’s digital media assets including ESPN.com, WatchESPN, ESPN3, ESPN Mobile, and multiple websites around the world.
Arnold also oversees internal communications and ESPN Images, its corporate photography and multimedia team. The company’s intranet site, In The Know (ITK), was launched in June 2008 and focuses on employee engagement through timely information concerning company developments and accomplishments. In addition, the internal communications staff provides executive council on internal messaging and identifies creative ways to facilitate the cascading of information. The multimedia group oversees corporate video and presentation needs for the entire company.
Arnold joined ESPN in January of 2002. She first served the company as director of affiliate and corporate communications for ESPN, for which she was responsible for all of ESPN’s announcements on affiliate sales, marketing initiatives, communication with the cable industry media and all other corporate communication projects. She was promoted to vice president, affiliate and international communications in 2005.
Prior to her employment with ESPN, she served as director of media relations for High Speed Access Corp. (HSA), a broadband company based in Littleton, Colo. Prior to that, was the media relations manager for AT&T Broadband out of Englewood, Colo., formerly Tele-Communications, Inc. Her career began as a sales and marketing specialist for TCI Media Services in Madison, Wis.
Just recently, Arnold was named a Top Women in PR by PR News. In 2009, Arnold was named one of CableFax magazine’s top 30 “Women on the Move” in the cable industry, as well as a finalist for PR executive of the year. In 2006, CableFax magazine also named Arnold an influential executive in cable. She was selected as a Betsy Magness Fellow in Women and Cable and Telecommunications’ Class XI in 2004-05. She served as Co-Chair of the FORUM, the Association of Cable Communicators’ annual conference, and is very active in that organization as well as WICT.
Arnold, a Milwaukee, Wis., native, graduated from the University of Wisconsin-Madison with a bachelor of science degree in family and consumer journalism.