Vice President, Motorsports, Production
Rich Feinberg, who joined ESPN as coordinating producer in 1993, oversees the combined resources of ESPN’s studio and event production in a consolidated motorsports category, including NASCAR, as vice president, motorsports, event and studio production. Previously senior coordinating producer, remote production, Feinberg was responsible for the launch of NASCAR on ESPN race production prior to the 2007 season. He also manages the production of other aspects of ESPN’s auto racing lineup, including the IndyCar Series and NHRA drag racing.
With Feinberg’s leadership, ESPN’s NASCAR coverage in 2007 was produced totally in high definition, including the first use of HD in-car cameras in motorsports television history. Additionally, Feinberg oversaw the inaugural HD telecast of the greatest spectacle in motorsports, the Indianapolis 500, as well as ESPN’s introduction of the Tech Garage and the ESPN Pit Studio, the two most technologically advanced, state-of-the-art traveling studios used in television.
Feinberg has managed production for many special projects, including ESPN’s critically acclaimed The Fifty, a look at stock car racing’s history during NASCAR’s 50th anniversary, and NASCAR’s Night in Hollywood, a celebrity salute hosted by actor James Woods.
For ESPN’s owned-and-operated X Games, Feinberg was an integral part of the event development and television production team from its inception in 1994, overseeing all ABC prime-time network telecasts, ABC’s Wide World of Sports X Games programs and all ESPN and ESPN2 telecasts. He was the lead coordinating producer on the X Games from the first event in 1995 and coordinating producer on the Winter X Games from the first event in 1997. While his primary focus is now motorsports, Feinberg remains a member of the X Games senior production team.
Before joining ESPN, Feinberg was director of planning and production for Sports Television International (STI), an independent sports production company (1988-92). At STI, he oversaw production for Showtime Championship Boxing, World League Football, NASCAR auto racing and Acapulco cliff diving. He also participated in negotiations for programming with ABC, ESPN and Showtime.
From 1986-88, Feinberg worked as an independent producer for various clients including ABC, NBC and ESPN. Prior to that, he worked at ABC as a prime-time programming research analyst (1984-86) and production coordinator for Lifestyles of the Rich and Famous (1983-84).
Feinberg received a bachelor’s degree in mass communications from Emerson College in 1983.