Scott Guglielmino serves as senior vice president, programming and X Games, at ESPN, responsible for the company’s multiplatform domestic soccer (FIFA, UEFA, USSF, MLS) strategy and all aspects of the X Games (X Games, Winter X Games, etc.) franchise. Guglielmino, who joined ESPN in 1993 and has advanced in the programming department, was promoted to senior vice president in June 2010.
Since 1998, Guglielmino has played an increasingly significant role in ESPN’s soccer strategy. He has acquired the media rights to many soccer properties such as the FIFA World Cup, English Premier League, EURO Championship, MLS and US Soccer. He was a major contributor in the decision to acquire and televise the highly successful and groundbreaking FIFA Women’s World Cup in 1999, and continues to oversee the company’s plans for the FIFA World Cup and FIFA Women’s World Cup tournaments, as ESPN have rights for these properties in the United States through 2014. He led the largest and most comprehensive commitment of resources to one sporting event in ESPN’s history – the highly successful 2010 FIFA World Cup South Africa.
Guglielmino most recently oversaw a highly-competitive host city bid process for the X Games’ flagship summer and winter events in North America. Under Guglielmino’s direction, ESPN and Aspen Skiing Company reached a milestone agreement in principle keeping the winter version of X Games in Aspen/Snowmass, Colo. through 2019, making this the longest-tenured X Games venue. Joining the world-class event in Aspen will be the debut of X Games Austin at the new 1,500-acre Circuit of The Americas sports and entertainment complex, following a highly competitive bid process in which Austin ultimately edged out Chicago, Detroit and Charlotte, N.C. for a four-year deal to host X Games.
Guglielmino has been involved in ESPN Content Development, formerly ESPN Original Entertainment, since its infancy, including the development and launch of Two Minute Drill. He was the planner of record for the highly acclaimed and award-winning ESPN SportsCentury series, coordinating early development of the overall project.
Guglielmino originally started at ESPN as a freelance statistics coordinator for College GameDay in 1993. He was hired as a full-time programmer in November 1993. Since then, he has worked on a variety of major sports properties and initiatives and has been promoted to planner, senior planner, director and to vice president in 2004.
Guglielmino directed the return of NASCAR to ESPN and ABC in 2007 across ESPN’s multimedia assets, including television, Internet, radio, print, broadband and wireless. His areas of responsibility included daily interaction with all entities: event and studio production, customer marketing and sales, affiliate sales and marketing, consumer marketing, research, legal, communications and finance.
Guglielmino played a key role in ESPN’s 2005 acquisition of the Monday Night Football franchise and coordinated the company’s negotiation preparation for both ESPN and ABC Sports. While managing the NFL relationship, Guglielmino directed ESPN’s Hurricane Relief Telethon efforts in fall 2005 in the aftermath of Hurricane Katrina, coordinating network and cable affiliates across the country and ultimately raising $5 million for victims of the natural disaster in the Gulf Coast region.
Guglielmino graduated in 1992 from the University of Connecticut with a bachelor’s degree in communications science. A native and resident of Cheshire, Conn., Guglielmino resides in Cheshire with his family.