Robert “Scoop” Jackson joined ESPN in March 2005 and provides written commentary on a weekly basis for both ESPN.com and ESPN The Magazine. In addition, he appears on ESPN Radio and ESPN TV shows such as Jim Rome Is Burning.
Before joining ESPN, Jackson worked as a copy writer and author for Nike in Portland, Ore., from 2001 – 2005, where he helped create “LeBron James: Chambers of Fear.” From 1994 – 2005, he served as executive editor for Harris Publications in New York. Jackson has also spent time as associate editor for Hoop and Inside Stuff, editor at large for Slam, and executive editor for XXL. In addition, he worked as a presenter/analyst on NBA 24/7 and NBA Raw (UK-Ch.4), as a script writer/consultant for MTV Rock ‘N Jock, and as a creative consultant for Battlegrounds (MTV/Nike).
Jackson is the author of Sole Provider: Thirty Years of NIKE Basketball (powerHouse Books 2002) and True to the Game (Noble Press 1997). He is the recipient of several awards for his work, including the Peter Lisagor Award for Sports Journalism (1999) and the National Rainbow Coalition Sports Journalist of the Year award (2001). In 2007, he received honorable mention for Best American Sports Writer.
Jackson is a Chicago native and was graduated from Xavier University in 1987 with a bachelor’s degree in mass media and political science. In 1991, he received his masters degree in human communication studies from Howard University. He is a graduate of Luther South High School.
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