Michelle Bella

Vice President, Sales and Consumer Marketing, ESPN Deportes

Michelle Bella joined ESPN in 2009 to the newly created position of vice president, sales and consumer marketing of ESPN Deportes.  In her role, Bella is responsible for the creation and execution of marketing campaigns for all of ESPN Deportes’ platforms, including ESPN Deportes Television, and several brand extensions on the web, radio, magazine and mobile devices.  Working out of ESPN Deportes’ office in New York City, Bella oversees strategy, creative development and production for both on-air and off-channel marketing for the ESPN Deportes brands.

Before joining ESPN, Bella had a six year stint at NBC Universal’s Telemundo where served as senior vice president of Marketing.  Bella has 20 years experience in the cable television industry starting out at Communications Equity Associates (CEA), the premier cable brokerage firm at the time, as Manager of New Business Development.  She then moved on to Corporate Director of Public Affairs at Century Communications before crossing over to the programmer/network side of the business with Univision Communications as Director of Affiliate Marketing and Communications and then Vice President of Marketing and Communications.

Bella graduated from the University of South Alabama with a dual majors in Biology and Psychology.

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