Rosalyn Durant is the Vice President of College Sports Programming at ESPN. She was named to Vice President, ESPNU in 2008 and her role was expanded in 2011 to include ESPN’s coverage of high school sports and again in 2013 to include the management of NCAA Championships, women’s college basketball and conference relations.
Her current role includes: setting the strategic direction of the company’s college sports content which includes acquiring, scheduling and programming college football, college basketball and NCAA Championships across the ESPN Networks and overseeing ESPNU, ESPN’s 24-hour college sports network, as well as high school programming.
Durant was previously the vice president of programming & acquisitions, where she managed ESPN’s relationships with the NBA, Major League Lacrosse, Major League Soccer, FIFA, UEFA, US Soccer and Olympic sport leagues.
Durant played a significant role in the eight-year contract extension with the NBA announced in June 2007, which began during the 2008-09 season and included ESPN’s most-comprehensive digital rights package negotiated with any major professional sports league at the time. That deal also provided more exclusivity in the post-season on ESPN and expanded television and digital media rights for ESPN International.
ESPNU has experienced dramatic increases under Durant’s supervision, surpassing expectation with distribution to approximately 74 million homes. The network has long-term carriage agreements with the top 10 distributors.
After interning with ESPN in affiliate sales and marketing in the summer of 1998, Durant joined that department full-time in 1999 as a coordinator. She rapidly advanced – becoming regional account executive (January 2000); account executive, southeast region (June 2000); senior account executive, western division (March 2002); and manager, national accounts (October 2004), senior director, national accounts (October 2005). In February 2006, she transferred to the programming department as a senior director, programming.
Durant is on the Board of Directors of the T. Howard Foundation, a 501(c)(3) non-profit, charitable organization dedicated to increasing diversity in the multimedia and entertainment industries, and is an alumnae of the Foundation’s internship program. Also, she was added to the University of Central Florida’s DeVos Sport Business Management Board of Advisors in 2014 and provides insights and advisement on the school’s sport business curriculum and initiatives.
Durant was graduated in 1999 from the University of South Carolina with a bachelor’s degree in broadcast journalism and a minor in marketing. While in college, Durant was an on-air personality with WYNN-FM from June 1996 to May 1998 and a news reporter/anchor with WCFG-TV and WUSC-FM from August 1998 to December 1998. In addition, she also was a marketing and business relations intern with Turner Broadcasting Systems in summer 1997.