Tim Reed

Vice President, X Games

Tim Reed oversees creative development and the day-to-day business of the X Games franchise.

Reed previously held the role of senior director, X Games events & content, where his vision for the X Games brand led to transformational elements to the X Games Austin and Aspen events. These elements include an enhanced festival experience that captures the lifestyle around youth culture, with an emphasis on incorporating live world-class music performances, premiere eSports gaming competitions and more.

Reed is also responsible for overseeing the successful relocation of the X Games summer event from Los Angeles to Austin, Texas, and negotiating the five-year extension of the X Games winter event in Aspen, Colo. until 2019. Additionally, he led the launch of the year-round World of X Games television series on ABC, an athlete-focused program which reaches a world-wide audience through cross-platform digital and social content strategy.

Prior to his role as senior director, Reed oversaw the planning and daily execution of Sports & Competition, Event Production, Medical and Logistics departments for X Games, where he led development of key X Games sports components including: RallyCross, the first temporary park concrete courses, the first fan-voted event around Moto X Best Whip and created the disciplines of Moto X and Snowmobile Speed & Style. He also launched the first digital X Games competition, Real Street, which has grown into the Real Series franchise.

In 1997, Reed started his career at ESPN as a sports & competition intern. He worked a variety of sports and operations positions over the next two years. In 2002, he was promoted to assistant director of Sports & Competition, where he focused on developing and executing X Games competitions. Throughout his career, Reed has been integral to the planning and execution of over 50 X Games events around the world.

A graduate of Yale University, Reed earned a Bachelor of Arts degree in History and played varsity football and basketball. In his free time, he enjoys snowboarding and skateboarding – two passions that led to his desire to work for ESPN and X Games.

 

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