ESPN Digital & Print Media
ESPN’s Digital + Print Media properties include ESPN.com, the world’s leading online sports service; ESPN The Magazine, a bi-weekly, award-winning print publication; espnW, the network’s initiative serving female sports fans; WatchESPN and ESPN3, the groundbreaking 24/7 live sports broadband network, and ESPN Fantasy Sports, which includes the No. 1 fantasy football game. ESPN Digital properties also include ESPN Digital Audio, Interactive Games and other emerging digital media properties including fivethirtyeight.com, Nate Silver’s site exploring analytics across sports, politics and economics.
Category leadership by ESPN Digital Media in 2015 was comprehensive and record setting:
ESPN Digital Across Platforms
- ESPN averaged 86.8 million unique visitors per month in 2015, 14.1 million more than No. 2 property Yahoo Sports-NBC Sports Network.
- ESPN reached a record-setting 94.4 million unique visitors in the U.S. in September, topping the previous sports category record set by ESPN in January.
- ESPN now owns the top 14 all-time monthly unique visitor totals in the sports category, and 21 of the top 25.
- Fans spent 10.3 billion minutes using ESPN digital properties, another category record and the first time a sports property topped the 10 billion minute mark.
- ESPN also attracted 1.0 billion total visits, more than the Nos. 2 and 3 sports properties combined and the third time ESPN crossed the 1 billion visit threshold. No other sports property has ever reached 1 billion visits.
- ESPN accounted for 31.7 percent of all sports category usage on digital platforms, more than the Nos. 2 and 3 properties combined (Yahoo! Sports-NBC Sports Network 20.0 percent, NFL Internet Group 10.1 percent).
- ESPN’s 109.3 minutes per visitor was higher than any of the top 100 category properties.
- In the average minute throughout September, 238,759 people used ESPN digital properties across platforms – more than the cable TV sports network audiences of the NFL Network (224,944), NBC Sports Network (154,471), Fox Sports 1 (120,524), Golf Channel (102,564), and MLB Network (98,280).
- ESPN’s portfolio of mobile apps reached 33.5 million unique visitors and generated 4.6 billion minutes of usage, more than any other sports media property. ESPN garnered 34 percent of all sports app usage.
- ESPN accounted for three of the top five sports apps on smartphones and tablets in September in terms of unique users.
- The ESPN app was No. 1 with 20.6 million unique fans – a new record for sports app reach – accompanied by No. 3 WatchESPN (9.6 million) and No. 5 ESPN Fantasy Football (7.1 million).
- ESPN captured 34% of ALL sports app usage in 2015. The nearest competitor captured 19%.
- ESPN digital saw 4.6 billion video starts – an average of more than 418 million monthly views.
- Fans watched 492 million ESPN digital video clips in September, ESPN’s highest monthly total ever, and up 17 percent from a year ago.
- WatchESPN saw a 137% growth in authenticated users in 18 months, marking millions of new authenticated viewers.
- September, October and November were the three most-viewed (non-World Cup) months on WatchESPN ever.
- September 2015 was a record-setting month for WatchESPN, marked as the biggest non-World Cup month ever.
- There were 11 million WatchESPN viewers in September, up 50% YOY.
- Fans viewed 2.2 billion minutes of WatchESPN in September, up 92% YOY.
- 10.8 million unique devices streamed WatchESPN content in September, up 50% YOY.
ESPN The Magazine Cover Gallery: http://es.pn/2nQFVAC
Related Press Releases View all
ESPN The Magazine’s NBA Playoffs Issue—on newsstands Friday—takes a deeper dive into some of the stories that have made headlines throughout this season. The issue includes thoughtful, unique and contemplative features with key players and coaches: LeBron James, Steph Curry, Isaiah Thomas, Pat Riley and Mike D’Antoni, among others.
ESPN The Magazine’s NFL Draft Issue, on newsstands April 14, features an in-depth Q&A with Texas A&M defensive end Myles Garrett, the consensus No. 1 pick. He talks football, poetry, dinosaurs and ‘80s rock while promising to leave his mark on NFL history and torment any team that dares pass him up on Draft Day. (He’s looking at you, Cleveland.) The issue also features profiles on North Carolina’s Mitchell Trubisky, one of the top quarterbacks available, and UCLA edge rusher Takkarist McKinley, a likely first-rounder who found football success despite being abandoned by both parents as a child. We’ll also have Jon Gruden’s take on the five top QBs in the draft, a first-round Mock Draft by our ESPN Insiders Todd McShay and Mel Kiper Jr., and more.
ESPN The Magazine’s MLB Preview Issue highlights various players to watch this season including an in depth profile of Corey Seager, the Los Angeles Dodgers’ big-hitting phenom and reigning National League rookie of the year. Although his 6-4 frame isn’t built for shortstop, his work ethic and meticulous preparation are. The piece also explores Seager’s fear of failure as the catalyst behind his hard work and his success.
In collaboration with TrueHoop, ESPN The Magazine’s annual Analytics Issue offers an inside look at the art and science of peak performance in the NBA. The issue delves into players’ seriously fascinating obsession with peanut butter and jelly sandwiches, explores the league’s new party culture and how it explains the historically great performance of road teams, and offers a layered and thoughtful cover story on Oklahoma City point guard Russell Westbrook and how this lifelong underdog found his singular drive.
ESPN The Magazine’s Entertainment Issue is back, with two stars who lit up the pop culture landscape this weekend, each paired with an NBA phenom, on the eve of the league’s All Star Weekend.