ESPN Digital & Print Media
ESPN’s Digital + Print Media properties include ESPN.com, the world’s leading online sports service; ESPN The Magazine, a bi-weekly, award-winning print publication; espnW, the network’s initiative serving female sports fans; WatchESPN and ESPN3, the groundbreaking 24/7 live sports broadband network, and ESPN Fantasy Sports, which includes the No. 1 fantasy football game. ESPN Digital properties also include ESPN Digital Audio, Interactive Games and other emerging digital media properties including fivethirtyeight.com, Nate Silver’s site exploring analytics across sports, politics and economics.
Category leadership by ESPN Digital Media in 2015 was comprehensive and record setting:
ESPN Digital Across Platforms
- ESPN averaged 86.8 million unique visitors per month in 2015, 14.1 million more than No. 2 property Yahoo Sports-NBC Sports Network.
- ESPN reached a record-setting 94.4 million unique visitors in the U.S. in September, topping the previous sports category record set by ESPN in January.
- ESPN now owns the top 14 all-time monthly unique visitor totals in the sports category, and 21 of the top 25.
- Fans spent 10.3 billion minutes using ESPN digital properties, another category record and the first time a sports property topped the 10 billion minute mark.
- ESPN also attracted 1.0 billion total visits, more than the Nos. 2 and 3 sports properties combined and the third time ESPN crossed the 1 billion visit threshold. No other sports property has ever reached 1 billion visits.
- ESPN accounted for 31.7 percent of all sports category usage on digital platforms, more than the Nos. 2 and 3 properties combined (Yahoo! Sports-NBC Sports Network 20.0 percent, NFL Internet Group 10.1 percent).
- ESPN’s 109.3 minutes per visitor was higher than any of the top 100 category properties.
- In the average minute throughout September, 238,759 people used ESPN digital properties across platforms – more than the cable TV sports network audiences of the NFL Network (224,944), NBC Sports Network (154,471), Fox Sports 1 (120,524), Golf Channel (102,564), and MLB Network (98,280).
- ESPN’s portfolio of mobile apps reached 33.5 million unique visitors and generated 4.6 billion minutes of usage, more than any other sports media property. ESPN garnered 34 percent of all sports app usage.
- ESPN accounted for three of the top five sports apps on smartphones and tablets in September in terms of unique users.
- The ESPN app was No. 1 with 20.6 million unique fans – a new record for sports app reach – accompanied by No. 3 WatchESPN (9.6 million) and No. 5 ESPN Fantasy Football (7.1 million).
- ESPN captured 34% of ALL sports app usage in 2015. The nearest competitor captured 19%.
- ESPN digital saw 4.6 billion video starts – an average of more than 418 million monthly views.
- Fans watched 492 million ESPN digital video clips in September, ESPN’s highest monthly total ever, and up 17 percent from a year ago.
- WatchESPN saw a 137% growth in authenticated users in 18 months, marking millions of new authenticated viewers.
- September, October and November were the three most-viewed (non-World Cup) months on WatchESPN ever.
- September 2015 was a record-setting month for WatchESPN, marked as the biggest non-World Cup month ever.
- There were 11 million WatchESPN viewers in September, up 50% YOY.
- Fans viewed 2.2 billion minutes of WatchESPN in September, up 92% YOY.
- 10.8 million unique devices streamed WatchESPN content in September, up 50% YOY.
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