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Five-time NBA Champion Kobe Bryant will take over ABC’s NBA Countdown pre-game show this Sunday, March 26, at 3 p.m. ET. Bryant, who will appear in studio, will debut Canvas City: Musecage – the second piece within his Canvas content series. Canvas City: Musecage is a 10-minute video presentation which will air in its entirety during the show and will be followed by reaction from Bryant, host Sage Steele and analyst Jalen Rose.
In collaboration with TrueHoop, ESPN The Magazine’s annual Analytics Issue offers an inside look at the art and science of peak performance in the NBA. The issue delves into players’ seriously fascinating obsession with peanut butter and jelly sandwiches, explores the league’s new party culture and how it explains the historically great performance of road teams, and offers a layered and thoughtful cover story on Oklahoma City point guard Russell Westbrook and how this lifelong underdog found his singular drive.
ESPN has added the Cleveland Cavaliers-Atlanta Hawks game to its Friday, March 3 telecast schedule. Action begins at 7 p.m. ET with Mark Jones, analyst Doris Burke and reporter Cassidy Hubbarth on commentary. The telecast will not be available in the Cleveland market due to local blackout restrictions. This game will replace the previously scheduled Miami Heat at Orlando Magic telecast.
Golden State-Oklahoma City on ABC Delivers Most-Watched & Highest-Rated NBA Regular-Season Game on Any Network in Four Years (Non-Christmas)
The Golden State Warriors’ victory over the Oklahoma City Thunder on the Feb. 11 edition of NBA Saturday Primetime on ABC averaged 6,036,000 viewers (p2+) and a 3.4 U.S. household rating, making it the most-watched and highest-rated, non-Christmas NBA regular-season game on any network in four years (since Feb. 10, 2013, Lakers-Heat on ABC). According to Nielsen, the broadcast peaked with 7,038,000 viewers from 11-11:15 p.m. ET, despite 16 point margin of victory.
The PlayStation Vue Crossover – basketball doubleheaders on ESPN and ESPN2 on Wednesday, Feb. 15 – will feature a mix of NBA and college basketball analysts on the call of each game.