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The 2017 NBA Playoffs continue on ESPN and ESPNU this Friday, April 28 with three first round Game 6s.
The 2017 NBA Playoffs on ESPN and ABC continued to deliver metered market ratings increases in the second weekend of action. The seven weekend games from April 21-23 delivered a 2.7 average metered market rating, up 13 percent from last season’s second playoff weekend, a 2.4, according to Nielsen. Additionally, the seven games generated an average minute audience of 95,000 streaming viewers, 359,000 average unique viewers, 15,017,000 average minutes streamed and 104 million total minutes streamed (across seven games), which are all first-round streaming records.
ABC & ESPN Combine to Carry up to 44 Postseason Games Culminating with the NBA Finals
ESPN today announced that Michelle Beadle has been named the full-time host of NBA Countdown on ABC and ESPN. In this role, Beadle will lead the company’s NBA pre-game and halftime shows, including for the NBA Finals on ABC. She will also host ESPN’s and ABC’s studio coverage throughout the NBA Playoffs, which includes ESPN’s exclusive coverage of the Western Conference Finals.
Wednesday’s Golden State Warriors-San Antonio Spurs telecast on ESPN, a possible Western Conference Finals preview, delivered a 1.9 metered market rating, making it the best NBA overnight rating on ESPN this season, excluding Christmas. The telecast peaked with a 2.2 rating at both 11:15 and 11:45 p.m. ET.