Press Release

Posted by Editor on November 14, 2011

espnW’s Journeys and Victories Focuses on Inspiring Stories of Female Athletes

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espnW’s Journeys and Victories Focuses on Inspiring Stories of Female Athletes

Features Produced by Hannah Storm’s Brainstormin’ Productions

Launched in Partnership with Proctor & Gamble Brands Venus and Secret

 espnW.com is the home of Journeys and Victories,  a new, original series of inspiring stories from female athletes, produced by ESPN anchor Hannah Storm’s production company, Brainstormin’ Productions.  The series seeks to inspire and motivate female athletes and fans as they undertake their own fitness challenges.

 To date, the series has featured several compelling stories including:

  • Maureen Shea, a female featherweight professional boxer with a record of 15 wins, nine knockouts and two losses and NABF Featherweight Champion. Shea is known as the “Real Million Dollar Baby” because of her work as the main sparring partner for actress Hilary Swank in her preparation for the 2005 movie, Million Dollar Baby.
  •  After losing 7-6 in last year’s championship game, Boston Ravens head coach Donnie Williams knew his team needed a kicker who could help them win a close game.  Enter Danielle Resha, the first female semi-pro football player in the Eastern Conference League.
  •  Maureen McGown’s fight against Hodgkin’s lymphoma led her to become a triathlete, which helped her when her brother was then diagnosed with non-Hodgkin’s lymphoma.

 The series launched in partnership with Proctor & Gamble [NYSE:PG] brands Venus and Secret.  P&G works with espnW to develop integrated content as well as events focused on the female athlete. 

 Fans can also participate in the series by submitting ideas for inspiring stories.  To enter a submission, fans can visit espnW.com and click on the Journeys and Victories tab.

 About espnW

espnW’s mission is to connect female fans with the sports they love and follow. The site provides an engaging environment where women are an integral part of the sports conversation, share their perspective on women’s and men’s sports and find the motivation and support for their athletic goals and interests. Founded in July 2009, espnW [espnw.com] is an emerging business that consists primarily of a digital product suite including pc web, mobile web and social media.  Founding partners Nike, Gatorade and Proctor & Gamble provide content to espnW.com.  The Women’s Sports Foundation is a charity of choice of espnW.

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 ESPN Contact:

Colleen Stack Lynch      860-766-4235     colleen.s.lynch@espn.com