WHAT: ESPN’s X Games Global Expansion Concludes Bid Process and Reveals Three
New Event Locations
WHEN: Tuesday, May 1 at 10 a.m. ET
WHERE: Log on to www.xgames.com for the announcement of three new host cities
selected to host an annual X Games event, starting in 2013.
XGames.com will accompany the video announcement from ESPN’s Sal Masekela with a feature story about the expansion cities as well as a photo gallery of action sports that will take place in each location and its significance. A live athlete chat will also be hosted in conjunction with the announcement.
Since ESPN launched a formal bid process last May, ESPN received significant interest from around the world from cities vying to host an X Games. Official bids were due and submitted on January 2, 2012, and a few weeks later ESPN announced the following nine finalists who advanced to the next phase: Barcelona, Spain; Foz do Iguaçu, Brazil; Lisbon, Portugal; Munich, Germany; Quintana Roo, Mexico; Rio de Janeiro, Brazil; Santiago, Chile; Sao Paulo, Brazil; Whistler, Canada.
Site surveys were conducted by ESPN organizers in February and March, and ESPN is prepared to announce on May 1 which three new cities will host an X Games event beginning in 2013.
Each X Games events will spotlight the world’s best action sports athletes in BMX, Skateboard, Moto X, and Rally Car Racing at the X Games; and Skiing, Snowboard and Snowmobile at the winter version of the X Games against the backdrop of the host city and country. Each X Games event will take on its own distinguishing character that will set it apart from the others, including the introduction of new sports and cultural elements including film, style, technology and music that are drawn from the host cities themselves.
This expansion will bring the full scope and scale of the X Games brand to markets around the world. In the past the X Games has successfully organized smaller action sports events, qualifiers and demonstrations in Brazil, Canada, China, France, Japan, Korea, Malaysia, Mexico, Singapore, Spain, Taiwan, Philippines and UAE.
Katie Moses Swope, ESPN Communications, 303-290-7888; Katie.firstname.lastname@example.org
Rob Tobias, ESPN Communications, 860-766-2240, email@example.com