June 10, 2012
Eastern Conference Finals Game 7 on ESPN Sets New NBA Cable Record with 9.1 Overnight Rating
Saturday night’s NBA Eastern Conference Finals Game 7 on ESPN – Miami defeated Boston to advance to the NBA Finals – delivered a record 9.1 overnight rating, the highest for an NBA game ever on cable (records back to 2003), according to Nielsen. Game 7 peaked with an 11.9 rating from 10:45 p.m. to 11 p.m. ET.
The 2012 NBA Eastern Conference Finals on ESPN have generated the three highest overnight ratings for NBA games ever on cable – 9.1 (Game 7); 8.2 (Game 6) and 7.9 (Game 4).
In Boston, Game 7 delivered a 21.7 rating, making it the highest-rated NBA game on cable in the market. In Miami, Game 7 generated a 25.0 rating, ranking as the market’s highest-rated NBA game ever on ESPN and third highest-rated game on cable.
The 9.1 overnight ranked as the highest-rated program of the night on television (broadcast and cable) and led ESPN to win the night.
The Finals on ABC will begin Tuesday, June 12, at 9 p.m. ET.