Press Release

Posted by Kristen Hudak on August 31, 2012

AT&T U-verse TV to Deliver Longhorn Network to University of Texas Fans

PRINT VERSIONFILED IN: Affiliate, College Football, Longhorn Network TAGGED:

AT&T and ESPN’s Longhorn Network Reach Agreement in Time for Season Opener

DALLAS – Just in time for Texas football season, ESPN and AT&T U-verse® TV, the fastest growing television provider in the country*, have announced that Longhorn Network will be available to U-verse TV customers in Texas and across the AT&T U-verse footprint. Longhorn Network is the 24/7 channel devoted to University of Texas athletics and academics as well as cultural programming from in and around the greater Austin community.

AT&T U-verse TV customers will have the Longhorn Network in time for kick off against Wyoming on Saturday, Sept. 1, at 7 p.m. central time live from Darrell K. Royal Memorial Stadium. Longhorn Network will be available for U-verse TV customers in Texas with the U200 package and above. Outside of Texas, fans subscribing to the U-verse TV U450 package will have access to Longhorn Network’s exclusive programming. Longhorn Network will be available on channel 1609 in HD and channel 609 in SD.

“We know fans are passionate about watching Longhorn football, and we’re thrilled to offer Longhorn Network to U-verse TV customers in Texas and nationwide,” said Jeff Weber, President of Content and Advertising Services, AT&T Home Solutions. “This is another example of how we continue to deliver the content customers want.”

Added David Preschlack, executive vice president, Disney and ESPN Media Networks, “This agreement brings Longhorn Network and its robust lineup of University of Texas programming to more than a million Longhorn fans in Texas and throughout the country.”

Financial terms and other details of the agreement were not disclosed.

Other exclusive Longhorn Network programming includes the New Mexico vs. Texas football game the following Saturday, Sept. 8, at 7 p.m. as well as original programming like Longhorn Extra, Game Plan with Mack BrownTexas All-AccessTexas GameDay and Texas GameDay Final.

As part of the agreement, at a future date, AT&T will also launch a live, linear feed of Longhorn Network online to subscribers via computers, smartphones and tablets.

Longhorn Network’s Saturday Lineup:

Date Time (CT) Programming
Sat, Sept 1 6 a.m. – noon Longhorn Extra
  noon – 2 p.m. Orange & White Spring Game
  2-3 p.m. Longhorn Weekly with Mack Brown
  3-4 p.m. Texas All-Access
  4-5 p.m. Game Plan with Mack Brown
  5-7 p.m. Texas GameDay Live
  7-10 p.m. Wyoming vs. Texas (Austin, Texas)
  10-11:30 p.m. Texas GameDay Final

* Claim based on comparison of major TV providers’ percentage growth in subscriber counts and national market share data over the last 12 quarters combined.

About Longhorn Network

ESPN has a 20-year agreement to own and operate a year-round, 24-hour network dedicated to the University of Texas in partnership with UT and IMG College. Longhorn Network will offer a variety of content, highlighted by more than 200 exclusive events annually from 20 sports, original series and studio shows, historical programming and academic and cultural happenings. Additionally, the LonghornNetwork.com broadband companion to the TV network will offer extensive content, particularly live games not carried on the linear TV network due to scheduling conflicts.

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries.  It also offers advanced TV services under the AT&T U-verse® and AT&T │DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.  This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATT.

Geographic and service restrictions apply to AT&T U-verse. Call or go to www.att.com/uverse to see if you qualify.  AT&T U-verse TV: Residential customers only. Prices, programming, features and offers subject to change without notice. Longhorn Network: Geographic and package restrictions apply.

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