ESPN teamed with the electro-trio music band Krewella for the intro to the network’s coverage of the 2013 NCAA Division I Women’s Basketball Championship Presented by Capital One, which culminates with the NCAA Women’s Final Four in New Orleans on April 7 & 9. The Chicago-based artists spent Monday, March 18, at Full Sail University in Winter Park, Fla., shooting a performance of their hit song “Alive” for hundreds of people in a New Orleans’ Bourbon Street setting. “Alive” is currently Top 20 at pop radio airplay, while their original music video has over five million hits on YouTube.
The video will incorporate in-tournament highlights and be used during ESPN’s NCAA Regional coverage starting Saturday, March 30. Highlights of the advancing Final Four teams – including specialty shots of the four advancing teams and audio from top players and coaches telling the stories of each team – will be utilized during the semifinals and championship. The energy of the band and added footage will play-off the “Alive” lyrics, lending itself to upping the power of telecasts.
ESPN is in its 18th year of exclusive coverage of the NCAA Division I Women’s Basketball Championship and 11th year covering all 63 games. Regional and Final Four Schedule
Krewella (@Krewella) is a Chicago-bred electro trio consisting of sisters Jahan and Yasmine Yousaf as well as Kris “Rain Man” Trindl. The band was just named ‘Best Break-Through Artist (Group) at The International Music Awards and their popularity continues to skyrocket. In less than one year, demand for the band’s music has grown from local warehouse parties in Chicago to top billings on some of the best music festivals around the world, including slots at this year’s SXSW, Ultra Music Festival, Firefly, and Spring Awakening. Krewella recently broke onto the Billboard Hot 100 charts with their #1 Dance single “Alive” off of their pulsating six-song EP Play Hard, which skyrocketed to #1 on the Beatport charts upon its release. The group’s video for “Alive” was premiered with VEVO in December and to date has over 4 million views.
About Full Sail University
Full Sail University is an award-winning educational leader for those pursuing careers in the entertainment and media industry. Founded in 1979, Full Sail has been recognized as one of the Top Five Game Degree Programs by Electronic Gaming Monthly, one of the Best Music Programs by Rolling Stone Magazine, and one of the Best Film Programs by UNleashed Magazine. In 2011, Full Sail received the “21st Century Best Practices in Distance Learning Award” from the United States Distance Learning Association, was named the “School/College of the Year” by the Florida Association of Postsecondary Schools and Colleges, and was recognized as one of the Top 100 Social Media Colleges by Studentadvisor.com.
Full Sail offers Master, Bachelor, and Associate campus and online degree programs in areas related to animation, art, business, education, graphic design, film, marketing, web development, music, recording arts, sports, and video games. Full Sail graduate credits include work on OSCAR®, Emmy®, GRAMMY®, ADDY®, MTV Video Music Award, and Spike Video Game Award nominated and winning projects.