ESPN won five Sports Emmy Awards, presented for the 34th year by the National Academy of Television Arts and Sciences tonight in New York. ESPN was honored for journalism, technical and creative excellence and marketing.
The prime-time magazine show E:60 received the Sports Emmy in the Journalism category for a story on the Beitar Jerusalem soccer team and its infamous fans. Reporter Jeremy Schaap and a crew travelled to Israel to document the rabid and racist nature of the team’s fan base and its behavior at games. It was the show’s fifth Sports Emmy in four years.
Outside the Lines won in the area of Camerawork for “Breaking the Silence,” the 15th Sports Emmy in the show’s history. Host Bob Ley and reporter Tom Rinaldi told the story of Monika Korra of Norway who was raped by three men while a member of the SMU cross-country team. She went on to help find and convict the three. She also returned to the team and speaks publicly against violence.
ESPN’s “It’s not crazy, it’s sports” promotional campaign took the Sports Emmy for best Promo-Institutional. One of the spots included in the submission told the humorous tale of a man in Chicago named Michael Jordan. (He is not a former basketball player.)
ESPN 3D – the only all-sports 3D network – defended its Sports Emmy of a year ago by again winning in the Technical Team Remote category for the Winter X Games.
In the New Approaches – Short Format category, Sport Science won its third Sports Emmy in as many years.
ESPN has now won 153 Sports Emmy Awards in 26 years of eligibility.
ESPN’s Sports Emmy Awards:
(all are ESPN, except as noted)
Journalism E:60 – Beitar Jerusalem (ESPN2)
Technical Team Remote Winter X Games (ESPN 3D)
New Approaches – Short Format Sport Science
Camerawork Outside the Lines – Breaking the Silence
Promo – Institutional “It’s not crazy, it’s sports.”