Press Release

Posted by Ben Cafardo on July 16, 2013

2013 Chevrolet Home Run Derby on ESPN Delivers Strong 5.0 Overnight Rating

PRINT VERSIONFILED IN: Baseball, MLB TAGGED: , , , , , ,

Derby Telecast Up Six Percent from 2012

The 2013 Chevrolet Home Run Derby on ESPN – Oakland Athletics’ outfielder Yoenis Cespedes was crowned the Derby champion after a thrilling performance – delivered a strong 5.0 overnight rating, according to Nielsen. This is up six percent compared to last year’s telecast, which delivered a 4.7.  It also marks the highest-rated Home Run Derby since 2009. Based on the overnights, ESPN was the top-rated network across all of television in prime time on Monday.

Local market notes

Several local markets experienced exponential growth for this year’s Home Run Derby. The telecast delivered a 9.0 rating in the Baltimore market, which is up 133 percent from 2012. Additionally, the Home Run Derby in New York – the host city for this year’s event – scored a 7.9 rating, which is up 19 percent from 2012.

Top 10 local markets

MarketRating
 1. Detroit9.8
 2. Pittsburgh9.6
 3. Baltimore9.0
 4. New York7.9
 5. St. Louis7.4
 6. Philadelphia6.9
 7. Kansas City6.6
 8. Cleveland6.0
 9. Washington, D.C.5.9
10.Hartford /New Haven5.7

2013 Taco Bell All-Star Legends & Celebrity Softball Game Scores Big

The 2013 Taco Bell All-Star Legends & Celebrity Softball Game, which aired immediately following the Home Run Derby on ESPN, generated a 1.9 overnight rating, up 12 percent from a 1.7 in 2012. This is the highest-rated All-Star Legends and Celebrity Softball Game since 2010.

-30-