The SEC Network, the soon to launch 24/7 national sports network devoted to the Southeastern Conference and operated by ESPN, unveiled two renderings at the SEC spring meetings of the network’s future studio set in Charlotte, N.C. The new studio is one of two the network plans to utilize when it launches August 14. “
“It was important that the set had its own distinct look and feel, while still maintaining the quality and technology that viewers have come to expect from an ESPN network,” said ESPN’s Stephanie Druley, vice president production, college networks. “The set is designed to give us three unique environments. It will have touch screen technology and multiple monitors and lighting which can be changed to colors reflective of the 14 different schools. It will be a great new home for the coverage of all of the SEC member institutions and its’ 21 sports.”
“The digital scroll you see is one example of technology providing a cohesive design for a tangible challenge – our desire to have a visual representation of every SEC school at any given time during a telecast” said Robert Toms, ESPN vice president, product enhancements and interactive television. “We can seamlessly showcase 14 unique brands in a unified fashion, and, should a logo ever need to be updated, we won’t have to tear down the set to make a change.”
The set is currently under construction in Studio B and will be completed in July. It was designed in collaboration with John Casey Production Design.
The Southeastern Conference and ESPN have signed a 20-year agreement through 2034 to create and operate a multiplatform network which will launch August 14, 2014. The new network and its accompanying digital platform will air SEC content 24/7 including more than 1,000 events in its first year. The network will televise 45 SEC football games, more than 100 men’s basketball games, 60 women’s basketball games, 75 baseball games, and events from across the SEC’s 21 sports annually. Programming will also include in-depth commentary and analysis in studio shows, daily news and information original content such as SEC Storied, spring football games, and more. Hundreds of additional live events from various sports will be offered exclusively on the digital platform. AT&T U-Verse, DISH, Google Fiber and National Rural Telecommunications cooperative (NRTC) have agreed to carry the SEC Network.
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