ESPN Consumer Products and lifestyle brand HOMAGE have teamed up to create a limited edition “Every 4 Years” collection inspired by ESPN’s brand marketing campaign for this year’s World Cup. ESPN is the exclusive U.S. English-language rights holder for the event, which will run from June 12-July 13, 2014.
The T-shirts, available at HOMAGE.com and HOMAGE retail stores, feature graphics inspired by ESPN’s series of artistic posters, created by Brazilian designer Cristiano Siqueira, and ESPN commercials such as “I Believe.”
The collection features the following nine World Cup participating countries:
In addition to televising the matches, ESPN’s presentation of the 2014 FIFA World Cup will include comprehensive news and information coverage of the month-long soccer showcase with renowned journalists reporting on the tournament and the host country of Brazil. There will be more than 90 hours of original English-language programming, including SportsCenter at the World Cup, a nightly World Cup Tonight program, ESPN FC World Cup Encore, a 30-minute pre-match show, halftime and post-match segments, as well as a World Cup-branded ESPN Films 30 for 30: Soccer Stories series, E:60 shows, and access-driven long-form storytelling features.
About ESPN Consumer Products
ESPN Consumer Products enhances the experience of sports fans of all ages through innovative and high-quality products. ESPN Consumer Products oversees the development of product lines under the ESPN family of brands (ESPN and X Games) and are designed for sports fans by sports fans. Products are available at a wide variety of retailers, including the ESPN Fan Shop (ESPNShop.com) and our product collections include lifestyle and collegiate co-branded apparel, headwear and accessories.
Founded in 2007, HOMAGE turns back the clock with shout-outs to eclectic moments and personalities in sports, music, politics, and popular culture. From Jesse Owens to Larry Bird, its clothing tells stories of triumph, individualism and hustle, preserving the old school and creating new legacies. Pay HOMAGE.