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ESPN Digital Media in March: 110 Million Unique Fans Worldwide

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Global scale: 110.3 million total unique global visitors, 1.1 billion visits, 7.0 billion minutes;
In the U.S.: 25th straight month at No. 1 for monthly unique users, total minutes and visits, Top 2 U.S. sports apps.

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Utilizing ESPN’s broad range of sports rights around the world – highlighted by College Basketball’s Champ Week and the Men’s and Women’s NCAA Tournament, the NBA, cricket’s ICC World Twenty20, and the UEFA Champions League – ESPN Digital Media reached 110.3 million global unique visitors in March.

ESPN was the most-trafficked sports property in the world for the month, racking up 1.1 billion visits and 7.0 billion minutes of usage – both more than the Nos. 2 and 3 sports properties combined (Yahoo Sports/NBC Sports Network and Bleacher Report/Turner Sports Network). Also, ESPN accounted for 15 percent of all time spent on digital platforms in the global sports category, 55 percent more than the No. 2 property (Yahoo Sports/NBC Sports Network, 10 percent).

In the U.S., March marked the 25th consecutive month in which ESPN led the digital sports category for monthly unique visitors, total minutes and visits.

More results from the March comScore U.S. Multi-Platform report:

  • In the U.S., ESPN’s digital content reached 83.2 million users, 46 percent of all sports category users for the month.
  • ESPN’s lead in monthly unique visitors over the No. 2 property (Bleacher Report-Turner Sports Network) was 22.9 million in March, 5.1 million more than the margin ESPN held over Bleacher Report-Turner Sports Network, which was also No. 2, in the same month last year.
  • The primary election season pushed FiveThirtyEight.com to a third straight month of record-setting audiences in March, with new site highs established in monthly unique visitors (11.5 million) and total minutes (83.4 million).
  • On mobile devices alone, 66.1 million unique users accessed ESPN web and app content. Users spent 3.4 billion minutes with ESPN on mobile devices.
  • ESPN reached 12.9 million average daily unique users on smartphones, 7.3 million more than No. 2 Bleacher Report-Turner Sports Network (5.6 million).
  • 67 percent of ESPN’s unique users – 56.1 million people – exclusively accessed content on smartphones and tablets. 57 percent of all time spent with ESPN digital content was consumed by mobile device users.
  • ESPN accounted for the top two sports apps on smartphones and tablets in March in terms of unique users, with the ESPN app topping the category (13.1 million), accompanied by No. 2 WatchESPN (7.4 million). The ESPN app also was No. 1 in the sports category for usage with fans spending 928 million minutes on the app during the month.
  • ESPN’s portfolio of apps maintained the sports category lead in uniques and minutes, reaching 22.4 million U.S. users generating 1.9 billion minutes of usage.

DigitalStats162
Video and Audio results from ESPN Research & Analytics:

  • 7.2 million unique devices streamed WatchESPN content in March, up 32 percent from a year ago. Viewers spent 1.6 billion minutes with programming across all platforms (up 67 percent).1
  • Fans watched 416.5 million ESPN digital video clips globally in March.1
  • ESPN Audiologged 613.7 million live streaming minutes in March, including a 53 percent increase on mobile devices compared to the same month last year. 2
  • ESPN Audio set an all-time record in March with 38.8 million podcast impressions, up 7.8 percent from the previous record set in October 2015.3
  • The top five podcasts of the month according to impressions were: The Dan Le Batard Show (4.66 million); Mike & Mike (3.97 million); PTI (3.29 million); First Take (2.83 million); and Jalen & Jacoby (2.27 million).3

1 Source: Adobe Analytics
2 Source: Triton Digital
3 Source: RawVoice

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