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ESPN atop Entire TV Industry among Young Men for 2016 to Date

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In Second Quarter, Led Cable among Men 18-34, 18-49 and 25-54

Through six months of 2016, ESPN tops the entire television industry – broadcast and cable – for total day live audience among men 18-34.  The network averaged 144,000 viewers in that key demographic.

In addition, in the second quarter ESPN led cable with total day audience for Men 18-34 (an average of 132,000 impressions), 18-49 (247,000) and 25-54 (227,000).  Rankings are for live total day audiences and exclude non-full time cable networks.

“Young men are the toughest group to capture, and therefore of great value to advertisers,” said Kelly Johnson, ESPN vice president, TV, audio and cross-platform research. “Live sports – and the studio shows where they are reviewed and debated – is the best guaranteed way to capture them on television.”

 

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Media Contact:  Dave Nagle ([email protected])