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Latin America Amateur Championship Scores Highest Viewership in Three Years

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The third edition of golf’s Latin America Amateur Championship was also its most-viewed in the United States, thanks to a strong final round telecast on ESPN on Sunday, Jan. 15.

The final round, which followed ESPN’s NFL Countdown program, averaged 550,000 viewers and a 0.4 rating, which was up triple digits from the 2016 final round that averaged 109,000 viewers and a 0.08 rating on ESPN2.

Coverage on ESPN and ESPN2 for the four-day event, featuring the top amateur golfers in Latin America, averaged a 0.2 rating and 253,000 viewers, also up triple digits from 2016

Streaming numbers also saw large increases, with the LAAC generating 3.82 million total live minutes viewed (up 388 percent vs. 2016).

“With the Latin America Amateur Championship earning its highest viewership both on TV and digitally in its three-year history, the signs are pointing toward growing interest in the event and its significance to golf,” said Scott Guglielmino, ESPN senior vice president, programming.

“We were especially pleased with the growth in all key demographics, particularly the tremendous increase seen in young men,” he said, noting the Male 18-34 rating more than tripled year-over-year.

Toto Gana of Chile won the event at Club de Golf de Panama in Panama City, Panama, in a three-man playoff, earning an invitation to the 2017 Masters Tournament and an exemption into the final stages of qualifying for The Open and U.S. Open.

Rich Lerner called the play for ESPN’s telecasts with analysis by two-time U.S. Open champion Andy North. Dottie Pepper and Billy Kratzert reported from the course and John Sutcliffe conducted player interviews.

In addition to the U.S. telecasts, ESPN also provided exclusive live coverage throughout Latin America and the Caribbean.

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