February 11 Edition of NBA Saturday Primetime on ABC Averages Six Million Viewers, Peaks with Seven Million Viewers
Record Streaming Audience for NBA Saturday Primetime on ABC Franchise
The Golden State Warriors’ victory over the Oklahoma City Thunder on the Feb. 11 edition of NBA Saturday Primetime on ABC averaged 6,036,000 viewers (p2+) and a 3.4 U.S. household rating, making it the most-watched and highest-rated, non-Christmas NBA regular-season game on any network in four years (since Feb. 10, 2013, Lakers-Heat on ABC). According to Nielsen, the broadcast peaked with 7,038,000 viewers from 11-11:15 p.m. ET, despite the 16 point margin of victory.
This is the most-watched and highest-rated broadcast in the two-season history of NBA Saturday Primetime on ABC franchise. Saturday’s broadcast was up 74 percent in viewership and 55 percent in U.S. household rating from last season’s comparable game between the Golden State Warriors and the LA Clippers, which did 3,472,000 viewers and a 2.2 U.S. household rating.
The Golden State-Oklahoma City showdown also delivered the largest streaming audience of the NBA Saturday Primetime on ABC series. According to updated streaming information, it generated an average minute audience of 89,000 viewers, 335,000 unique viewers and 15.2 million total minutes streamed.
In total, an average live audience of 6,125,000 viewers (television + streaming) watched the Warriors-Thunder matchup.
The NBA Saturday Primetime on ABC series resumes Feb. 25, when the defending NBA Champion Cleveland Cavaliers host the Chicago Bulls, with coverage starting at 8 p.m. ET.
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