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ESPN Sits Atop Digital and Social Sports Landscape in April

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ESPN is Top Digital Sports Destination and #1 in Social Sports and Social Television;
84.1 million U.S. unique visitors log 5.2 billion minutes in April; Watch nearly 633 million videos;
ESPN Share of Digital Sports Category and Average Minute Audience Greater than No. 2 and No. 3 Combined;
SportsCenter is most Social U.S. TV Show.

Click to view info graphic.

Driven by the start of the NBA Playoffs and MLB season, the NFL Draft and ESPN Fantasy Baseball, ESPN again sat atop the Digital and Social Sports landscape in April.

ESPN Digital properties reached 84.1 million unique visitors in the U.S. in April, up 5 percent over the same month a year ago. ESPN accounted for a 29 percent share of the entire digital sports category usage and an Average Minute Audience (AMA) of 120,960 – both were more than no. 2 and no. 3 properties combined (Respectively:  Yahoo! Sports/NBC Sports – 14 percent share, AMA of 58,263; MLB – 11.8 percent share, AMA of 49,267).

Additionally, ESPN sat atop Social Media Rankings from Sharablee in April, as the leading U.S. Social Sports Media brand and the most Social U.S. TV Network.

  • In the Social Sports Media category, ESPN had more Total Actions, Total Audience and Shares than any other brand.
  • Among TV Networks, ESPN had more Total Actions than the No.’s 2, 3 and 4 networks combined.
  • SportsCenter was the top-ranked Social Television program – with more total actions than the next four shows combined.

VIDEO:  Fans watched 632.9 million ESPN on-platform digital video clips in April, up 33 percent from a year ago. Driven by home screen video, 402.1 million video views were on mobile platforms, up 117 percent year-over-year.*

STREAMING7.6 million unique devices streamed WatchESPN content in April, up 10 percent from a year ago. Viewers spent 2.0 billion minutes with ESPN programming across all platforms (up 34 percent).*

Additional information about ESPN Digital Media from ESPN Fan & Media Intelligence:

 THE MOBILE CHOICE OF SPORTS FANS:

ESPN reached 11.8 million users daily on smartphones, double the No. 2 property (Bleacher Report/Turner Sports network – 5.9 million). ESPN ranked 13th among all U.S. digital properties for daily unique visitors on smartphones (more than 25,000 properties measured by comScore).

The ESPN App was the No. 1 app in the sports category in terms of monthly unique visitors (13.8 million) and ESPN’s portfolio of apps reached 22.2 million unique visitors and generated 1.8 billion minutes of usage, more than any other sports media property. ESPN garnered 27 percent of all U.S. sports app usage.

REACHING MILLENNIAL MALES:

ESPN digital media reached 3.8 million millennial males (age 18-34) daily on smartphones, ranking 9th among all U.S. digital properties. That meant ESPN reached more millennial males each day on smartphones than brands like Amazon, Twitter, Microsoft, Turner, LinkedIn and Netflix.

ESPN digital media reached 21.3 million millennial males (age 18-34) monthly, including 17.2 million on mobile, ranking 12th and 11th, respectively, among all U.S. digital properties. ESPN digital media reached more millennial males than brands like Snapchat, Twitter, AOL, Spotify, Vice and Netfilx.

Sources:
– ESPN Fan & Media Intelligence analysis of comScore Multi-Platform Data, April 2017; Sharablee Social Media Power Rankings
– Where denoted (*) = Adobe Analytics

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