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ESPN Ranks as a “Must Have” and Top Five Favorite Network in Annual Beta Cable Subscriber Study

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ESPN Ranked in Top Five for 13 Straight Years

In Beta Research Corp’s annual Cable Subscriber Study evaluating basic cable networks, cable and telco TV subscribers ranked ESPN first with the highest percent of adult and male viewers rating the network as a 5 on a 5-point “must have” network scale (where 5 means “it’s a must have channel on your channel line-up” and 1 means “it’s a channel not at all needed on your channel line-up”). In addition, ESPN was named as the No. 1 network in perceived value by network viewers who are men, adults 18-34 and 18-49, and adults with children age 11 and under.

Among all respondents, ESPN was tied for third overall for being named among their Top Five Favorite Networks, and has been named in the top five for the past 13 years.  ESPN was ranked as the No. 1 favorite network among men, adults with household income $100,000+, and men who are potential cord cutters.  Among network viewers that are adults 18-34 and 18-49, as well as those with children age 11 and under, ESPN ranked first or tied for first for being important to the enjoyment of cable.

Results from the June 2017 Beta Cable Subscriber Study-Evaluation of Basic Cable Networks were generated from an online survey across a national sample of cable TV and telco TV subscribers. The purpose of the study was to determine viewer satisfaction of basic cable networks, their importance to enjoyment of cable, their perceived value, the favorite basic networks, program quality of basic networks and sampling of basic networks (percent viewing past 12 months).

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