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The 2017 State Farm Champions Classic Delivers Event’s Second Highest-Rating Ever

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  • Doubleheader Up 27% from 2016 Champions Classic
  • First Game Window Up 54% Year-Over-Year; Second Game Window Also Increased Rating
  • Louisville: No. 1 Market for Doubleheader and Both Game Windows
  • College Football Playoff: Top 25 Earns Highest-Rated Tuesday Episode in Show’s Four Year History

The 2017 State Farm Champions Classic (7 p.m. – 9:30 p.m. and 10 p.m. – midnight, ESPN) delivered a 1.9 overnight, the second highest rating ever in the seven years of the annual premier early season college basketball event. The rating for last night’s doubleheader was up 27% from the 2016 Champions Classic and the best since 2013.

Locally, Louisville was the No. 1 market for the doubleheader, as well as both individual game windows. The top 10 markets for the doubleheader:

Rank Local Rating Market
1 13.1 Louisville
2 8.3 Kansas City
3 5.6 Raleigh-Durham
5.6 Cincinnati
5 5.1 Greensboro
6 4.3 Charlotte
7 4.0 Indianapolis
8 3.9 Norfolk
3.9 Dayton
10 3.7 Detroit

No. 1 Duke vs. No. 2 Michigan State Delivers in First Game Window
The 2017 Champions Classic first game between No. 1 Duke and No. 2 Michigan State (7 p.m. – 9:30 p.m.)  delivered a 2.0 overnight, up 54%  from 2016’s first game (Kentucky vs. Michigan State). Last night’s rating for the Blue Devils’ victory ranks as the highest-rated of the three matchups between the two schools at the event, beating their 2014 matchup by 33% and the 2011 matchup by 11%. All three matchups were the first game of the doubleheader.

Locally, after Louisville, Raleigh-Durham and Greensboro were the next highest markets. The top 10:

Rank Local Rating Market
1 10.4 Louisville
2 7.3 Raleigh-Durham
3 7.2 Greensboro
4 5.6 Charlotte
5 5.5 Kansas City
6 5.2 Detroit
7 5.0 Cincinnati
8 4.8 Dayton
9 4.7 Indianapolis
10 4.6 Norfolk

No. 7 Kentucky vs. No. 4 Kansas Increases Rating; Louisville with Impressive 16.4 Local Rating
The 2017 Champions Classic second game between No. 7 Kentucky and No. 4 Kansas delivered a 1.7 overnight, up 6% from last year’s second game (Duke vs. Kansas). The rating surpasses the overnight for the school’s first-ever matchup at the event in 2011 by 13% and equals the rating from their matchup in 2014. All three matchups were the second game of the doubleheader.

Locally, Kansas City was the second highest-rated market with a 11.8 rating. The complete top 10 markets:

Rank Local Rating Market
1 16.4 Louisville
2 11.8 Kansas City
3 6.2 Cincinnati
4 4.3 Nashville
5 3.6 Knoxville
6 3.5 Raleigh-Durham
7 3.2 Indianapolis
8 3.1 Norfolk
9 2.9 Birmingham
10 2.8 Dayton

Newest College Football Playoff Rankings Reveal Delivers Record Rating
The College Football Playoff: Top 25 (9:30 p.m. – 10 p.m.) which aired between the two games, unveiling the newest College Football Playoff selection committee’s top 25, earned a 2.4 overnight, the best rating ever in the more than 20 Tuesday episodes of the show’s history.

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Media contact: Derek Volner at 860-384-9986; [email protected] and @DerekVolner