Press Releases

Coporate Citizenship

ESPN and Twitch Come Together to Host a 24-Hour Live Streaming Marathon During V Week

By     

Posted on

New this year to V Week, ESPN and Twitch have teamed up to host a 24-hour live streaming marathon on Twitch (twitch.tv/espnesports) called “Don’t Ever Give Up Day” where various esports and gaming personalities, ESPN talent and high-profile Twitch influencers have an opportunity to share how cancer has affected them.

The event aims to inform the gaming community of the V Foundation’s mission to eradicate cancer through Jim Valvano’s encouragement to laugh, think and cry each day. The 24-hour event is being held on November 28-29 starting at noon PT from downtown Los Angeles. November 28 also marks the beginning of V Week and Giving Tuesday—a day dedicated to giving back through donations and volunteerism to charities throughout the world. Among those participating will be:

Twitch personalities include:

  • Montecristo
  • DoA
  • Suzie Kim
  • Naomi Kyle
  • Machine
  • Scott Cole
  • Tasty Steve
  • Sajam
  • Representatives from Echo Fox and Team Liquid

ESPN personalities include:

  • Arash Markazi, ESPN senior writer
  • Rachel Nichols, host of The Jump
  • David Jacoby, co-host of Jalen and Jacoby
  • Marcellus Wiley, co-host of SportsNation
  • L Z Granderson, co-host of SportsNation and ESPN LA Morning Radio Show
  • Jorge Sedano, co-host of ESPN LA Morning Radio Show
  • Marc Spears and Dominque Foxworth of The Undefeated

Twitch will provide onscreen call to actions and live tracking of donations to the V Foundation at https://tiltify.com/the-v-foundation, game giveaways, viewer interaction and unauthenticated global access. Viewers will be shown multiple ESPY speeches, vignettes for the new ”Cancer Is” campaign creative and encouraged to share personal stories of how cancer has affected them.

About the V Foundation for Cancer Research
The V Foundation for Cancer Research is dedicated to declaring victory over cancer.  It was founded in 1993 by ESPN and the late Jim Valvano, legendary North Carolina State basketball coach and ESPN commentator. Since 1993, the Foundation has funded more than $200 million in cancer research grants nationwide. It awards 100 percent of all direct cash donations to cancer research and related programs. Due to generous donors, the Foundation has an endowment that covers administrative expenses.  The Foundation awards peer-reviewed grants through a competitive awards process vetted by a Scientific Advisory Committee.  For more information on the V Foundation, please visit www.jimmyv.org.

About ESPN Corporate Citizenship
ESPN believes that, at its very best, sports uplifts the human spirit. Its corporate citizenship programs use power of sport to positively address society’s needs through strategic community investments, cause marketing programs, collaboration with sports organizations and employee volunteerism, while also utilizing its diverse media assets. For more information go to www.espn.com/citizenship.

About Twitch

Twitch is the world’s leading social video service and community for gamers. Each day, millions of community members gather to watch, talk, and chat about shared interests. Twitch’s video service is the backbone of both live and on-demand distribution for all types of content, including the entire video game ecosystem, the creative arts, vlogging (IRL), and more. Twitch also runs TwitchCon, an annual convention for celebrating the Twitch community. For more information about Twitch, visit our Press Center, Twitter feed (#Twitch), and Blog.

-30-

Contact: Belen Michelis, ESPN, (860) 766-1425, [email protected]