NBA Saturday Primetime on ABC – ABC’s and ESPN’s new franchise – won the night on Saturday, Jan. 30, across several key demos for the second consecutive week of the new series. The Cleveland Cavaliers’ decisive 117-103 victory over the San Antonio Spurs generated 3,316,000 average viewers (p2+) and a 2.1 U.S. household rating.
The technology will be utilized for all NBA Saturday Primetime on ABC broadcasts this season.
The debut edition of NBA Saturday Primetime on ABC presented by La Quinta (Jan. 23) delivered the most-watched and highest-rated non-Christmas game of the regular season across all networks, according Nielsen.
ESPN today announced that NBA Finals broadcast team members – Mike Breen and analysts Jeff Van Gundy and Mark Jackson – will provide commentary for the company’s new NBA franchise: NBA Saturday Primetime on ABC presented by La Quinta.
-Duo to Join Play-by-Play Commentator Dan Shulman and Reporter Buster Olney
-New Monday Night Baseball Lineup
ESPNU will televise 12 NBA Development League (D-League) regular-season games in 2016. The slate will begin on Friday, Jan. 15, at 7 p.m. ET when the Maine Red Claws host the Canton Charge. All NBA D-League telecasts on ESPNU will also be streamed via WatchESPN.
Los Angeles Clippers guard J.J. Redick will join NBA Countdown charged by Mountain Dew this Friday, Jan. 8, at 7:30 p.m. ET on ESPN. Redick will serve as a guest analyst for the full 30-minute show, alongside regular analysts Doug Collins and Jalen Rose and host Sage Steele.
ESPN’s NBA viewership is up across its television and digital platforms compared to last season, according to Nielsen. Through 30 games (as of Jan. 5), the NBA is averaging 2,351,000 viewers (p2+) on ESPN and ABC combined, up four percent from 2,257,000 viewers (p2+) last season.
On Christmas, the Golden State Warriors’ 89-83 victory over the Cleveland Cavaliers on ABC, a rematch of the most-watched NBA Finals in ABC history, drew nearly 11 million viewers (10,923,000, p2+), according to Fast Nationals from Nielsen. It was up 17 percent from the comparable game in 2014 (Cavaliers-Heat, 9,328,000 viewers, p2+). The Warriors-Cavaliers telecast was the most-watched NBA Christmas Day telecast since 2011.
On Friday, the Golden State Warriors’ 89-83 victory over the Cleveland Cavaliers on ABC, a rematch of the most-watched NBA Finals in ABC history, was up 22 percent from last year by scoring a 6.7 overnight rating, according to Nielsen. (The 6.7 is up from a 5.5 for Cavaliers-Heat on Christmas Day 2014). Yesterday’s Warriors-Cavaliers telecast is the highest-rated NBA Christmas Day game since 2010 (Lakers-Heat, 7.1) and the third-best NBA regular season overnight rating since 1999.
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