Freddy Rolón

Vice President, ESPN Deportes Programming & Business Initiatives

Freddy Rolón, Jr. was promoted to vice president and general manager of ESPN Deportes in 2016. He is based out of ESPN’s offices in Bristol, CT reporting to Russell Wolff, executive vice president and managing director of ESPN International.

Rolón oversees all aspects of the ESPN Deportes business including ESPN Deportes television, the leading Spanish-language sports cable network offering the most diverse sports programming with more than 4,500 live hours of content presented every year, currently in 5.9 million Hispanic households and available on WatchESPN.

He is also responsible for ESPN Deportes’ radio and digital businesses and works closely with ESPN’s programming, production, audio, digital and print media teams, to maximize the relevance and appeal of ESPN’s English-language products to U.S. Hispanic fans.

Prior to his promotion, Rolón served as VP of programming and business initiatives for ESPN Deportes, overseeing all programming for ESPN Deportes, including acquisitions, development and scheduling. Prior to this role he served has senior director of ESPN Deportes Radio and business initiatives.

Freddy has been instrumental in making ESPN Deportes the leading Spanish-language multimedia sports brand in the U.S. With content offerings in television, digital, radio and print, Freddy has helped ESPN Deportes cohesively integrate programming across all platforms. This approach not only enhances the brand’s assets to better deliver a wide variety of sports content, but also translates into greater opportunities when acquiring rights, speaking with advertisers and serving fans.

Before officially joining ESPN in 2004, he had been an intern for ESPN International in the summer of 2003.  After completing his MBA, he joined ESPN as a senior manager of marketing for ESPN Deportes. He was promoted to senior director, marketing and integration of ESPN Radio (2005-2007), where he oversaw all the marketing efforts for ESPN Radio and ESPN Deportes Radio.

Rolón graduated from Wesleyan University with a bachelor of arts in economics and government and later received a master’s of business administration from the Tuck School of Business at Dartmouth.