Cindy Freed

Vice President, Sales Marketing

Cindy Freed is vice president, Sales Marketing for ESPN’s Customer Marketing and Sales group. In this role, Freed oversees the ad sales marketing group including ESPN’s Co-Marketing team, Creative Works and Marketing Services.  She develops key messages for the sales team as well as help develop cross-platform, creative ideas that build the businesses of ESPN’s clients.

Prior to joining ESPN, Freed was a leader in the ad sales marketing group at Yahoo!, where she led the development of innovative, customer-centric marketing solutions while also functioning as the business owner of content verticals such as Finance, Entertainment and Sports.  Before Yahoo!, Freed was a VP, Business Marketing at USA Today.  She worked at BBDO earlier in her career, where she was a Media Planning Supervisor.

Freed is a graduate of Wake Forest. She works in New York City.