Stacie McCollum

Senior Director, Programming and Acquisitions

Stacie McCollum is senior director, programming & acquisitions at ESPN. She oversees the programming strategy, content acquisitions, and day-to-day business operations of the Longhorn Network. Serving as the conduit to ESPN and the primary liaison to the University of Texas athletic department and overall university, she provides leadership and input on all cross-functional strategies and initiatives to develop programming and grow distribution and ad sales revenue.

In addition to her duties with the Longhorn Network, McCollum also serves as the principal contact to the Atlantic Coast Conference for the upcoming ACC Network. McCollum works hand-in-hand with leadership at the ACC and its member institutions to provide expert guidance as ESPN prepares for the Summer 2019 launch of the network, part of a 20-year rights deal between ESPN and the ACC. Following launch, McCollum will add oversight of ACC Network programming strategy, content acquisitions and day-to-day business operations to her role.

McCollum was named director, programming & acquisitions, for LHN when it launched in 2011 and was promoted to senior director in 2015. Previously, she was director, programming and acquisitions, for ESPN overseeing management of NFL and golf across ESPN networks, platforms and businesses. Her charge included setting strategies to maximize ratings and revenue for NFL and golf content, manage relationships with internal and external partners and monitor financial goals. McCollum took on that role after three years of progressive responsibility in the programming department – associate manager, manager and senior manager – handling day-to-day duties for ESPN’s professional football, basketball, hockey and golf properties. In addition, she managed the network’s relationship with figure skating rights holders including rights negotiations with the International Skating Union and U.S. Figure Skating. McCollum joined ESPN from the NHL in 2004 where she had served as manager, TV production, since 2000. Prior to that, she worked for ESPN Regional in Charlotte, N.C., as clearance coordinator having held a programming coordinator role at CBS Sports from 1996 to 1998.

McCollum was graduated from Concordia University (Texas) with a B.A. in communications and broadcast journalism. She attended Concordia on an academic and athletic scholarship playing defensive specialist for the school’s volleyball team. Interestingly, LHN’s headquarters are located on the former grounds of her alma mater which relocated to another part of Austin, Texas.