Tina Thornton

Senior Vice President, Production & Multimedia Sponsorship Integration and Management Operations

Tina Thornton – who joined ESPN directly out of college in 1993 – was named senior vice president, production & multimedia sponsorship integration and management operations in May 2015.

In her role, Thornton oversees ESPN’s Multimedia Sponsorship Integration (MSI) unit. Her team works with ESPN sales to maximize multimedia revenue by integrating sponsorships across shows, products and projects. The team collaborates across the company on sales implementation, issue resolution and innovative executions.

She also leads the Management Operations team, including production management, production scheduling and business/personnel operations – a unit that impacts more than 100 client groups and almost 5,000 employees in ESPN’s workforce. This team partners with production leaders in the strategic and efficient management of ESPN’s production business efforts driving partner content, workflow and cost savings.

From 2001 to 2014, Thornton led the production of ESPN’s NCAA Championships coverage, overseeing 24 events including wrestling, lacrosse and the Women’s College World Series. From 2001 to 2016, Thornton led ESPN’s women’s basketball coverage, including the NCAA Women’s Tournament and Final Four.

Thornton joined ESPN as a production assistant in 1993. From 1994-1998, she worked as an associate producer on a variety of events, including ESPN’s Sunday Night Football, Big Ten college football, college basketball, the NFL Draft and several X Games and Winter X Games. Thornton served as coordinating producer from 1998-2006 for a variety of ESPN Outdoors programming, including the Bassmaster Tour, the Bassmaster Classic and the ESPN Great Outdoor Games.

In 2012, Thornton and ESPN’s Rosalyn Durant were selected as mentors in the first year of the Global Sports Mentoring Program initiative run by espnW and the U.S. Department of State. The program is now entering its sixth year.

A Cincinnati native, Thornton graduated from Wake Forest University with a bachelor of arts degree in communications in 1993. In 1999, she completed the Simmons College Program for Developing Managers. From 2002-05, Thornton served a three-year term on the Wake Forest Alumni Council, representing nearly 40,000 alumni worldwide.

In June 1998, Thornton was named one of “20 Under 30,” a list of successful, young women, by Working Woman Magazine. She also participated in the Women in Cable Telecommunications (WICT) Betsy Magness Leadership Institute from 2005-06 (Class XII). A participant in ESPN’s formal mentoring program for nearly 15 years, Thornton was also a member of the 2007 Mentoring Advisory Team. She is currently a volunteer youth lacrosse coach in her hometown.