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ESPN Launches Campaign to Celebrate the 25th Season of College GameDay


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First Two Spots Feature LSU Tigers Coach Les Miles and Oregon Ducks Coach Chip Kelly, Sooner Schooner and Oregon State Beaver to Make Cameo As Well

In anticipation of the 25th season of ESPN’s Emmy Award winning College GameDay Built by The Home Depot, ESPN has released a new series of six promotional spots which will debut online on August 25 and on air on August 29. LSU’s Coach Les Miles and the University of Oregon’s Coach Chip Kelly guest star in the first two of the series.

Playing off of the personality inherent in every College GameDay show, the Miles spot centers on the coach’s celebrated quirks, including the weekly tradition of eating grass at each of the stadiums in which his team plays.  The commercial featuring Coach Kelly showcases the Ducks’ unique sideline signaling system, which continues to confound opponents and analysts alike.  Oklahoma’s Sooner Schooner and Benny Beaver from Oregon State will make appearances in future spots.  Benny Beaver won 39 percent of an online vote conducted through Facebook, which allowed fans from six different schools to vote on which mascot head should be featured in the campaign.

Wong, Doody, Crandall, Wiener is the creative agency for the campaign.

ESPN’s College GameDay Built by The Home Depot will return for its 25th season Saturday, Sept. 3, live from the neutral site of the Cowboys Classic at Cowboys Stadium in Arlington, Texas, beginning at 9 a.m. ET on ESPNU and from 10-noon on ESPN. In a much anticipated opening weekend game, Oregon will face LSU in the Classic as part of the weekly Saturday Night Football Presented by Southwest Airlines series at 8 p.m. on ABC. The College GameDay set will be located outside the state-of-the art facility.

Once again the show will feature host Chris Fowler and analysts Lee Corso, Kirk Herbstreit and Desmond Howard during the 10-noon hours on ESPN. Erin Andrews will anchor the first hour on ESPNU at 9 a.m., and contribute reports, interviews and features throughout the latter two hours. Reporter Tom Rinaldi will also provide features on a weekly basis, and new this year, current ESPN analyst and former NFL player David Pollack will join in a contributing role.

The three-time Emmy-Award winning program will originate from the campuses of Michigan and Florida State during the second and third weeks of the season, respectively. On Sept. 10, College GameDay will head to Ann Arbor – site of the annual rivalry game between Michigan and Notre Dame (on ESPN at 8 p.m.), and week three will be in Tallahassee featuring Florida State versus projected No. 1 Oklahoma (on ABC or ESPN at 7:30 p.m. or 8 p.m.).

About College GameDay
Entering its 25th season and 19th of originating from a game, College GameDay won the Sports Emmy in 2011, 2010 and 2008 for best weekly studio show and was the recipient of the 2006 Outstanding Contributor to Amateur Football Award, given by The National Football Foundation & College Hall of Fame Awards Committee. Fowler will enter his 22nd season as a host of the show, Herbstreit – who won a Sports Emmy as best studio show analyst in 2010 & 2011 – will begin his 16th and Howard is entering his sixth. Andrews begins her second season as an anchor and contributor.

The 2010 College GameDay season was the most-viewed season among viewers for the show, averaging 2,062,000. The viewer ratings were up one percent from 2009 and 11 percent from 2008.