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Jeffrey Gonyo Named Vice President of Marketing at ESPN


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JEFF GONYOESPN has promoted Jeffrey Gonyo to vice president of marketing, brand strategy and expressions, and executive creative director.

In this newly created role, Gonyo will oversee marketing’s creative services group as well as work closely with the sports and brand marketing teams on the campaigns and communications supporting all ESPN properties and products. As executive creative director, Gonyo will ensure consistency across ESPN’s creative product and while aligning the company’s brand voice and personality across all campaigns.

“Jeff is an energetic, thoughtful, and creative executive who helps to bring out the best from his team by giving them creative freedom with appropriate oversight,” said Aaron Taylor, senior vice president of marketing at ESPN. “He is a steward of the brand and a culture carrier for the department and the company.”

Gonyo will continue to lead SportsCenter’s marketing initiatives including the iconic “This is SportsCenter” campaign as well as ESPN-branded properties such as ESPN Films and the ESPYS. Additionally, he will remain responsible for the overall ESPN brand, including the “It’s Not Crazy, It’s Sports” series, for which his team received a Sports Emmy last spring.  He will also continue to manage the department’s contribution to ESPN’s social media activity.

A graduate of the University of South Carolina, Gonyo joined ESPN in 1998 as an assistant marketing manager. Previously, he was an assistant media planner at Ogilvy where he worked with brands including GTE, American Express and IBM.  Gonyo left ESPN for a brief stint in marketing at Major League Baseball, and then joined ABC Sports in 2004. When that organization merged with ESPN, Gonyo returned to ESPN marketing, as a director in the sports and brand marketing group.