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WNBA Finals Delivers Best Overnight Since 2007

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The WNBA Finals 2014 Game 2 – a 97-68 win for the Phoenix Mercury over the Chicago Sky – delivered a 0.6 overnight rating, marking the highest overnight number for any WNBA postseason game on ESPN or ESPN2 since 2007 (ESPN2, 0.6 on Sept. 13, Phoenix vs. Detroit). The Mercury hold a 2-0 series lead heading into Game 3 on Friday, Sept. 12, at 8 p.m. on ESPN2.

The top 10 metered markets for the WNBA Finals 2014 Game 2 include: Phoenix (1.9); Atlanta (1.7); New Orleans & Las Vegas (1.4); Hartford/New Haven (1.3); Greenville, Columbus & Greensboro (1.2); Nashville & Memphis (1.1) and Minneapolis-St. Paul (1.0).

Early-Round Ratings Success
The WNBA Playoffs 2014 Presented by Boost Mobile conference semifinal games on ESPN2 posted a 100 percent ratings increase over last season (0.2 HH US rating vs. 0.1), and a 31 percent increase in viewership (262,000 viewers vs. 200,000 viewers).

The WNBA Conference Semifinal Game 3, showcasing the Phoenix Mercury’s 96-78 win over the Minnesota Lynx on Sunday, Sept. 7, was the most viewed on ABC since 2007 (828,000 viewers). The previous high on ABC was an Eastern Conference Finals Game 2 between the Detroit Shock and Indiana Fever on September 2 (839,000 viewers).

The game also delivered a 0.6 household US rating – also the highest on ABC since 2007 (0.7 HH US rating).

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