Press Releases

NBA

Most-Watched & Highest-Rated NBA Finals Ever on ABC through Four Games

By     

Posted on

Nearly 20 Million Viewers is Largest Game 4 Audience on ABC in More Than a Decade; Broadcast Peaks with 23.4 Million Viewers

The 2015 NBA Finals between Cleveland and Golden State is the most-watched and highest-rated NBA Finals ever on ABC through four games, according to Nielsen, averaging 18,896,000 viewers (P2+) and a 11.0 U.S. household rating, up 24 and 28 percent, respectively, from last year’s Miami-San Antonio series (14,748,000; 8.9).

Thursday’s Game 4 – in which the Golden State Warriors evened the series at two games apiece with a convincing 103-82 victory in Cleveland – averaged 19.8 million viewers, the largest audience for a Game 4 on ABC in more than a decade.  The broadcast peaked on ABC with 23,407,000 viewers from 11:15-11:30 p.m. ET.  Additionally, Game 4 was up 34 percent from 14,796,000 viewers for last year’s Game 4.

Last night’s Game 4 also drew an 11.7 U.S. household rating, ABC’s highest-rated Game 4 in more than a decade.  The peak rating was a 13.6 from 11:15-11:30 p.m. The rating was up 27 percent from a 9.2 for last year’s Game 4.

The NBA Finals propelled ABC to win the night for the 46th consecutive time across all of television (broadcast and cable) and across all key demos, dating back to Game 4 of the 2007 NBA Finals. Game 4 more than doubled its closest competition Thursday night.

NBA Countdown, ABC’s NBA pre-game show, averaged 6,002,000 viewers, up 20 percent from 4,984,000 viewers a year ago. The broadcast earned a 3.9 U.S. household rating, up 22 percent from a 3.2 for the Game 4 show in 2014.

For details on metered market ratings, WatchESPN viewership and local market numbers, please visit ESPN Media Zone for this morning’s press release.

The 2015 NBA Finals will continue with Game 5 on Sunday, June 14, at 8 p.m. on ABC. Mike Breen, in his record-setting 10th season as the voice of The Finals, will continue to provide commentary with analysts Jeff Van Gundy and Mark Jackson and reporter Doris Burke. NBA Countdown will precede the broadcast at 7:30 p.m. with host Sage Steele and analysts Jalen Rose and Doug Collins.

ABC has been the exclusive home of the NBA Finals since the 2002-03 season.

-30-