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FiveThirtyEight Reaches All-Time Single Day Record Traffic during First Presidential Debate


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Last night’s inaugural 2016 Presidential Debate marked not only an unprecedented occasion to viewers around the country but also to FiveThirtyEight: The site reached its all-time single day record traffic across all metrics during the event, including 8.2 million minutes and an average minute audience of 5,720, according to Adobe Analytics.

Specifically, between 9 p.m. and midnight ET, FiveThirtyEight attracted 30,700 average minute impressions and peaked at 40,500 between 10 and 11 p.m.

The Presidential Election continues to rapidly drive the site’s audience. According to comScore, last month FiveThirtyEight set a record of new time spent, with users engaging with the site for more than 90.8 million minutes, a growth of more than 435 percent compared to the same month last year. The site also attracted 9.5 million unique visitors in August — the second highest total in its history – and received over 89 million page views, a 523 percent increase compared to last year, according to comScore.

FiveThirtyEight’s Election Forecast was the most popular piece of individual content across all of ESPN’s web properties for the month of August.