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Disney and ESPN Media Networks Achieve Top Marks in Beta Cable Operator Study


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ESPN Ranked No. 1 Network in Perceived Value, ESPN2 Ranked No. 2, Disney Channel Ranked No. 4

For the 18th consecutive year, operators named ESPN the no. 1 network with the highest average perceived value among all networks measured in Beta Research Corp’s annual Cable Operator Evaluation Study.  ESPN was also ranked the no. 1 most important network in their cable systems for the 14th straight year – and 17 of the past 18 years – with 93 percent of operators describing the network as “very important” for subscriber retention and acquisition.  Other findings among operators include:

  • ESPN2 ranked second in average perceived value for the 13th consecutive year and eighth in importance.
  • Disney Channel ranked third in importance of network, and fourth in perceived value.

Among unaided mentions, operators voted Disney and ESPN Media Networks as the no. 1 organization in overall marketing support.  Both the network and group were also voted most helpful in driving TV Everywhere, VOD and HD efforts, being the most creative in providing new online content delivery options, and for the percent visiting and the rating of the Disney and ESPN Media Networks affiliate website.

Further, in the Beta Local Ad Sales Executive study, ESPN ranked no. 1 among unaided mentions for the 14th straight year as the network with the most valuable programming to help create local ad sales revenue among major networks.  Additionally, Disney and ESPN Media Networks ranked no. 1 in the study for the following:

  • Most appealing demographics (14th straight year).
  • Percent of local ad sales executives who visit the network group’s affiliate site (10th consecutive year).
  • Percent of site visitors rating the site very good or excellent (fourth consecutive year).
  • Providing original research (fourth consecutive year as either first or statistically tied for first).