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American Express Announced as Official Launch Sponsor of ESPN+

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ESPN+ backed by American Express will offer fans a free, extended 30-day trial

Special April 10 All-Access Episode of SportsCenter on ESPN also backed by American Express 

American Express will be the official launch sponsor of ESPN+ – the direct-to-consumer subscription streaming service from The Walt Disney Company’s Direct-to-Consumer and International group in partnership with ESPN – when it debuts on April 12.

ESPN+ backed by American Express will offer both cardholders and non-cardholders an extended 30-day free trial subscription during the first week of launch (April 12-18). As part of its sponsorship, American Express will also be the presenting sponsor of the entire 30 for 30 library, available only on ESPN+. The standard ESPN+ free trial period will be seven days.

“It is fitting to have a renowned brand like American Express on board as the official launch sponsor for a renowned moment in our company’s history,” said Ed Erhardt, President, ESPN Global Sales and Marketing. “Disney and ESPN continue to lead the industry in delivering innovative ad experiences and solutions for advertisers, and with ESPN+, we now have more opportunities to reach fans in new and engaging ways.”

“We understand that the way people live, work, and consume content today is changing and increasingly on-demand and we’re thrilled to be the official launch sponsor of ESPN+,”  said Jill Hamilton, Vice President, US Media, American Express. “We know our consumers are always on the go — whether for business travel or in their personal lives – and ESPN+ allows a seamless way to still enjoy the live sports events and programming that they love.”

In addition to its sponsorship of ESPN+, American Express is also taking part in a unique episode of ESPN’s flagship program airing tonight called SportsCenter All-Access. Instead of running commercials during the breaks, SportsCenter All-Access will give fans a rare behind-the-scenes look at the programbacked by American Express.

The overall sponsorship was created and negotiated by Mindshare, American Express’ global media agency.

ESPN+ will be the first-ever multi-sport, direct-to-consumer subscription streaming service from The Walt Disney Company’s Direct-to-Consumer and International group in partnership with ESPN. It will offer fans thousands of additional live events, on-demand content and original programming not available on ESPN’s linear TV or digital networks. This includes hundreds of MLB, NHL and MLS games, Grand Slam tennis, Top Rank boxing, PGA Tour golf, college sports, international rugby, cricket, the full library 30 for 30 films and more. Fans can subscribe to ESPN+ for just $4.99 a month (or $49.99 per year) and cancel at any time.

Launching April 12, ESPN+ will be an integrated part of a completely redesigned ESPN App. Already the leading sports app, the new ESPN App will be the premier all-in-one digital sports platform for fans and is a showcase of the company’s culture of innovation. With a richer, increasingly more personalized experience, the new ESPN App will curate all of ESPN’s incredible content into an experience unique to each fan’s individual tastes. ESPN+ will also be available through ESPN.com.

For more information and the latest updates regarding ESPN+, visit the ESPN+ Media Kit.

About Disney Direct-to-Consumer and International

Comprised of Disney’s international media businesses and the Company’s various streaming services, the Direct-to-Consumer and International segment aligns technology, content and distribution platforms to expand the Company’s global footprint and deliver world-class, personalized entertainment experiences to consumers around the world. The recently announced segment is responsible for The Walt Disney Company’s direct-to-consumer businesses globally, including the ESPN+ sports streaming service, programmed in partnership with ESPN; the upcoming Disney-branded direct-to-consumer streaming service; and the Company’s ownership stake in Hulu. As part of the Direct-to-Consumer and International segment, BAMTECH Media, developer of the ESPN+ and Disney-branded streaming platforms, oversees all consumer-facing digital technology and products across the Company.

About ESPN+

ESPN+ will be the first-ever multi-sport, direct-to-consumer subscription streaming service from The Walt Disney Company’s Direct-to-Consumer and International group in partnership with ESPN. It will offer fans thousands of additional live events, on-demand content and original programming not available on ESPN’s linear TV or digital networks. This includes hundreds of MLB, NHL and MLS games, Grand Slam tennis, Top Rank boxing, PGA Tour golf, college sports, international rugby, cricket, the full library of ESPN Films (including 30 for 30) and more. Fans can subscribe to ESPN+ for just $4.99 a month (or $49.99 per year) and cancel at any time.

Launching April 12, ESPN+ will be an integrated part of a completely redesigned ESPN App. Already the leading sports app, the new ESPN App will be the premier all-in-one digital sports platform for fans and is a showcase of the company’s culture of innovation. With a richer, increasingly more personalized experience, the new ESPN App will curate all of ESPN’s incredible content into an experience unique to each fan’s individual tastes. ESPN+ will also be available through ESPN.com.

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