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ESPN Launches NBA Playoffs Campaign Featuring New Song “ATM” from J. Cole

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ESPN has once again teamed up with acclaimed recording artist and Grammy Award-nominee J. Cole in a new NBA Playoffs campaign launching today. The spot features the exclusive broadcast debut of J. Cole’s song “ATM,” fresh from his new highly-anticipated album KOD, which is available now through Dreamville Records, Roc Nation and Interscope Records. Click here to view the spot.

Also announced previously, ESPN debuted a special broadcast open featuring J. Cole that is currently airing across ESPN and ABC telecasts.

Entering its second weekend of NBA Playoffs coverage, ESPN and ABC’s viewership is off to its best start in seven years (since 2011). Through five games, ESPN and ABC combined to generate an average of 4,045,000 viewers during opening weekend, up five percent year over year. This weekend’s slate of programming across ESPN platforms is below:

Telecast schedule

Date Time (ET) Telecast Commentators Platform(s)
Fri, Apr. 20 7 p.m. Game 3: Cleveland Cavaliers at Indiana Pacers telecast presented by Mountain Dew Kickstart ESPN: Mike Breen, Jeff Van Gundy, Mark Jackson, Lisa Salters

 

ESPN Radio: Marc Kestecher, Jon Barry

 

ESPN Deportes: Alvaro Martin & Carlos Morales

ESPN, ESPN App, ESPN Radio, ESPN Deportes
8 p.m. Game 3: Toronto Raptors at Washington Wizards telecast presented by Mountain Dew Kickstart Adam Amin, P.J. Carlesimo, Jorge Sedano ESPN2, ESPN App
9:30 p.m. Game 3: Boston Celtics at Milwaukee Bucks telecast presented by Mountain Dew Kickstart ESPN: Mark Jones, Hubie Brown, Cassidy Hubbarth

 

ESPN Deportes: Leo Montero & Fabricio Oberto

ESPN, ESPN App, ESPN Deportes
Sat, Apr. 21 7 p.m. NBA Countdown presented by Mountain Dew Kickstart Michelle Beadle, Chauncey Billups, Paul Pierce, Jalen Rose ESPN, ESPN App
7:30 p.m. Game 3: Houston Rockets at Minnesota Timberwolves telecast presented by Mountain Dew Kickstart ESPN: Dave Pasch, Doris Burke, Jorge Sedano

 

ESPN Radio: Adam Amin, Jon Barry

ESPN, ESPN App, ESPN Radio, ESPN Deportes
10 p.m. Game 3: Oklahoma City Thunder at Utah Jazz telecast presented by Mountain Dew Kickstart ESPN: Ryan Ruocco, Kara Lawson, Adam Schefter

 

ESPN Deportes: Alvaro Martin & Carlos Morales

ESPN, ESPN App, ESPN Deportes
Sun, Apr. 22 12:30 p.m. NBA Countdown presented by Straight Talk Wireless Michelle Beadle, Chauncey Billups, Paul Pierce, Jalen Rose ABC
1 p.m. Game 4: Boston Celtics at Milwaukee Bucks telecast presented by Mountain Dew Kickstart ABC: Mark Jones, Hubie Brown, Cassidy Hubbarth

 

ESPN Radio: Marc Kestecher, Jim Spanarkel

 

ESPN Deportes: Fernando Alvarez & Pablo Viruega

ABC, ESPN App, ESPN Radio, ESPN Deportes
3:30 p.m. Game 4: Golden State Warriors at San Antonio Spurs telecast presented by Mountain Dew Kickstart ABC: Mike Breen, Jeff Van Gundy, Mark Jackson, Lisa Salters

 

ESPN Radio: Sean Kelley, P.J. Carlesimo

 

ESPN Deportes: Alvaro Martin & Carlos Morales

ABC, ESPN App, ESPN Radio, ESPN Deportes

 

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