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Basketball

Opa! New This is SportsCenter features Milwaukee Bucks’ Star Giannis Antetokounmpo

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Stephen A. Smith also makes his first-ever TISC debut

Today ESPN introduced the latest ad from the iconic This is SportsCenter (TISC) franchise featuring Milwaukee Bucks playmaker Giannis “The Greek Freak” Antetokounmpo, SportsCenter anchors Sage Steele, Neil Everett, Stan Verrett and  — making his TISC debut — First Take’s Stephen A. Smith. In this installment, the team tries to make Antetokounmpo feel at home by showing off their knowledge of Greek culture, but he is less than impressed. “Greek Traditions” premieres tonight during the First Take NBA Playoffs Special at 10 p.m. ET on ESPN. The Bucks will also showcase the spot in arena when the team hosts the Boston Celtics in their first home game of the playoffs at BMO Harris Bradley Center. ESPN’s internal agency CreativeWorks wrote the spots in house and worked with Hungry Man on the production.

Since 1995, This is SportsCenter has given fans and viewers an inside peek at the Bristol campus with a humorous spin on day-to-day life at ESPN. The network has produced more than 400 advertising spots as part of this signature franchise.

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Media Contacts:
Amy Phillips      [email protected] or 646-547-5614
Angela Yang     [email protected] or 646-547-5631


Creative Credits

ESPN:
Carrie Brzezinski – VP, CreativeWorks
Samira Zebian – Sr. Director, Marketing Strategy
David Kraft – Director of CreativeWorks Production
Courtney Budenholzer – Production Coordinator
Jay Marrotte – Sr. Director of Creative Development
Jamie Overkamp – Creative Director
Kevin Sullivan – Senior Writer
Curtis Friends – Director of Sports Marketing
Amanda Marcotullio – Associate Manager of Sports Marketing
Chantre Camack – Director of Event Talent
Sharee Stephens – Associate Director of Event Talent
Azim Lateef – Coordinator of Event Talent
Melanie Adelberg – Director of Project Management
Summer Czajak – Assoc Director Project Management
Amy Phillips – VP of Communications
David Scott – Sr. Director of Communications
Tomas Casabal – Creative Sr. Manager International
Andre Quadra – Sr. Director International Marketing

Hungry Man:
Dan Opsal – Director
Dan Duffy – Executive Producer
Caleb Dewart – Executive Producer
Tina Densmore Bell – Producer
Alexa Brugger
- Production Supervisor
Mike Feldman – Editor