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ESPN Digital

ESPN Digital in April: No. 1 Across U.S. in All Key Metrics


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Compared to all other U.S. digital sports properties, ESPN Digital was again No. 1 in April for every key metric, including unique users, total minutes and average minute audience.

  • ESPN Digital served 80.8 million unique fans in the U.S. in April, more than 23 million more than its nearest competitor CBS Sports (57.0 million).
  • ESPN Digital in April was No. 1 in the U.S. for both total minutes and average minute audience, once again more than the Nos. 2 and 3 sports properties combined (Yahoo-NBC Sports: 2.8 billion minutes and 65,655 AMA; MLB: 2.5 billion minutes and 57,228 AMA).
  • Short form video starts across ESPN Digital platforms totaled 778.8 million in April, up 50 percent year-over-year.
  • Over the last 12 months, ESPN Digital reached a higher percentage (56%) of U.S. men 18-34 on the Internet than any other digital sports property.

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