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ESPN8 “The Ocho” Steals the Spotlight: Average Audience Up 150% Over Debut Year


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  • 2018 Dodgeball World Cup Most Watched Sports Telecast of the Day on ESPN8
  • Cross Platform Initiative Generates 15,000 Social Mentions over 24-Hours

ESPN’s second annual ESPN8 “The Ocho” presented by KFC Battle of the Buckets (8/8) event returned with a vengeance, this time on ESPN2, with a jump in average total audience of 150% over last year’s showing on ESPNU.

The most viewed sporting event on the slate of alternative sports programming was the 2018 Dodgeball World Cup (8 p.m. ET) with 247,000 average viewers, up 226% over last year’s most viewed event, the 2017 Championship of Bags. Moxie Games (6 p.m.) and Kabaddi (1p.m.) came in at second and third respectively. Both events saw significant increases in average viewership over last year with Kabaddi seeing a 351% increase and Moxie Games seeing a 106% increase.

Targeted as a cross platform initiative, overall social media sentiment for The Ocho skewed positive at 89% per Netbase (positive to negative ratio). There were nearly 15,000 social mentions over the 24-hour period with a peak traffic time between 11 a.m. – 2 p.m.

**Word cloud, generated by Netbase, based on the 89% positive social sentiment.