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First Take

Viewership Up 15% for Friday’s First Take from Dallas on ESPN


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On-site Show from Texas Live! Averaged 510,000 Viewers

The Friday, Jan. 4, edition of ESPN’s popular morning debate show First Take – featuring Stephen A. Smith, Max Kellerman and host Molly Qerim Rose – was up 15% in viewership over the comparable episode in 2018 with an average of 510,000 viewers, according to Nielsen. It was also up 6% over First Take’s average viewership in December. The show from Texas Live! in Arlington kicked off NFL Wild Card weekend which included the Dallas Cowboys hosting the Seattle Seahawks.

Friday marked the third recent visit to Texas Live! which also included a November 29 trip by Smith ahead of the Cowboys hosting the New Orleans Saints and a November 5 show for the entire team as part of First Take’s road trip. The three shows combined were up 9% in viewership over the comparable average in 2018.

The January 4 edition was also up double digits across many key demos over the comparable episode in 2018 including men 18-34 (up 35%), people 18-49 (up 22%) and others.


Contact: Michael Skarka at 860-766-1342 or [email protected]. Twitter: @Michael_ESPN.