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Disney and ESPN Media Networks Earn Top Marks in Beta Cable Operator Study


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ESPN Ranked No. 1 Network in Perceived Value, ESPN2 Ranked No. 3, Disney Channel Ranked No. 5

For the 19th consecutive year, operators named ESPN the no. 1 network with the highest average perceived value among all networks measured in Beta Research Corp’s annual Cable Operator Evaluation Study.  ESPN was also ranked the no. 1 most important network in their cable systems for the 15th straight year – and 18 of the past 19 years – with 94 percent of operators describing the network as “very important” for subscriber retention and acquisition.  Other findings among operators include:

  • ESPN2 ranked in the top three for average perceived value for the 14th consecutive year and ninth in importance.
  • Disney Channel ranked fourth in importance of network, and fifth in perceived value.

Among unaided mentions, operators voted Disney and ESPN Media Networks as the no. 1 organization for being helpful in driving TV Everywhere, VOD and HD efforts, and for the percent visiting and the rating of the Disney and ESPN Media Networks affiliate website.