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ACC Network

ESPN Launches Brand Campaign “We Do This” for Upcoming ACC Network

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Creative highlights unique traditions of the 15 member institutions 

 

The much-anticipated ACC Network will launch Aug. 22, creating a new, dedicated home to bring fans closer to everything the conference has to offer. On March 12, to coincide with the 2019 New York Life ACC Tournament, ESPN will launch a new brand campaign to get fans fired up about the new network prior to its debut.

“We Do This” serves as a rallying cry for 15 fan bases and the ACC, taking them inside each of the schools in a unique way. With fast-paced editing and a cinematic approach, the campaign will grab fans’ attention and stoke pride in their schools and the conference’s achievements. To convey the way the network will immerse fans in ACC content, the creative includes insider nods to each of the fan bases and traditions within the conference.

“As we developed this campaign, our goal internally has been to revel in the range of the ACC,” said Michelle Berry, Senior Director of Sports Marketing at ESPN. “We met that challenge by representing the uniqueness of the member schools while celebrating a dynamic conference that adds up to more than just the sum of its parts.”

“We Do This” will run across ESPN’s owned and operated media including TV, digital, radio and social. Off-channel media will run in key ACC markets. Marketing toolkits were provided to each of the schools as well as the conference to run the campaign across their multimedia and digital platforms, as well as in-venue. A variety of custom executions were created as part of the campaign, including video, print and digital assets representing each of the schools.

Links to video assets:

Preacher, based in Austin, TX, was the creative agency for “We Do This.”

About ACC Network
Owned and operated by ESPN in partnership with the Atlantic Coast ConferenceACC Network is a new 24/7 national network dedicated to ACC sports set to launch August 22, 2019. Approximately 450 live contests including 40 regular-season football games, 150 men’s and women’s basketball games, and 200 other regular-season competitions and tournament games from across the conference’s 27 sponsored sports will be televised annually, plus a complement of news and information shows and original programming. Together, ACC Network’s TV and digital platforms will feature 1,300 ACC events in its first year. ESPN has been televising ACC content since 1979 and has exclusive rights to every conference-controlled game across sports and championships.

 

Creative Credits

ESPN: ACCN “WE DO THIS” Network Launch

Airdate: March, 12, 2019

 

Client: ESPN

VP Sports Marketing: Emeka Ofodile

Sr. Marketing Director: Michelle Berry

Marketing Director: Jill Husak

Marketing Coordinator: James Giblin

 

Agency: Preacher

Chief Creative Officer: Rob Baird

Chief Executive Officer: Krystle Loyland

Chief Strategy Officer: Seth Gaffney

ACD, Art Director: Nick Troop

ACD, Copywriter: Maxx Delaney

Brand Director: Jessica Baker

Sr. Strategist: Doug Kleeman

Sr. Designer: Tim Praetzel

Executive Producer: Stacey Higgins

Sr. Producer: Rachel Kichler

Production Coordinator: Ellen Nelson

Business Affairs: Miiko Martin

 

Production Company: Pulse Films

Director: Ryan Booth

Global President of Commercials & Branded: Davud Karbassioun

Executive Producer: Hillary Rogers

Line Producer: Jenni Haberstock

DP: Natalie Kingston

Production Designer: Tyler Jensen

Casting: Corrigan Johnston

 

Edit House: Union Editorial

Executive Producer: Victoria Russell

Producer: Roka Music

Editor: Kevin Ray Assistant: Drew Johnson

Music Supervision: Good Ear Music Supervision

Additional Music: Marmoset, APM, and Peer Music

Mix: Dusty Albertz, TBD Post

Finish House: Union Editorial

Online Artist: Moody Glasgow

Colorist:  Mikey Rossiter, The Mill

 

Still Photography: Nick Simonite

Representation: Kerriann Clem, TPD New York

 

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